GTM Sauce

Payout · B2C · class-action settlement finder app

Build your own version of an app that offered you a lowball sponsorship

The first idea tried took off; app reached ~$100K/month

Workedvalidationpositioning-niche

What they did

On one call with his developer partner, Casper pitched ~5 ideas taken from companies that had tried to sponsor him but had low budgets or didn't work out. One was a class-action settlement app that offered $500 per video, which he declined as too low for his following. The developer judged it the easiest to build; they agreed to try it and move to another idea if it flopped.

What happened

The first idea blew up and became Payout (~$100K/month; $217K in 5 months per the host).
Stage
idea

In their words

Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral

Play from 5:48
5:30

Casper Opalaif it's low input on my end to build out and it's very easy to just say yes and perform a simple action. Like I could say yes to Connor, he builds it all out, and then I post a video and we see how it does. Like there's no expectations, no guarantees, no nothing. Then it's an easy yes for me.

5:48

Casper OpalaSo that's what we did. We hopped on a call. We went through like five ideas. I had a few ideas from companies that have reached out to me in the past to sponsor me, and they just like had low budgets or just didn't work out. And one of those ideas was a competitor of Payout now. And they offered me like 500 bucks for a video, which for the amount of followers and the niche I'm in is really not a lot.

6:12

Casper OpalaI kind of just politely denied it, and I brought it to Connor. I was like, "Hey, what do you think about like class-action apps, whatever?" And he said, "Honestly, this is probably going to be the easiest one to build. Let's give it a shot. If it works, we scale it. If we don't, we'll try a different idea." And little do you know the first idea just blew up.

6:34

Joseph ChoiIt's really interesting that you already had inbound sponsor requests and then some of the sponsorship deals that they were proposing just didn't seem like good deals, but then it ended up being a source of a good idea. What What makes you want to partner with a developer on this? Cuz I think a lot of people in the audience, um are developers, or, you know, have like a tech background and they they would be looking to partner with, um, a creator …

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Tags: idea-sourcing, sponsor-offers, creator-led