Get creator friends to post for free or ~70% off by trading favors

Joseph Choi[laughter] That is aura. Yeah.

Casper OpalaSo this day actually happened because I did coordinate a lot of my friends who are creators to post, and because we all help each other out and we all have like good will going around. I literally have done free videos for my friends' companies, so when I ask them to make a video, I'm like, "Hey, how much would you charge for a video?" They hit me back with a, "Bro, don't worry about it. It's free."

Casper OpalaSo, [laughter] it's like either free or highly discounted if you have a creator you're working with that has a big network of friends in the space. Like the rates I get are very discounted from like another company reaching out to them would have to pay, literally like 70% off. However,

Casper Opalathe thing is it's still tricky and dangerous because I have had videos go out with creators, and off of like a $1,500 ad, I've lost money. And that's hard to believe if these people are like normally charging $6,000-plus per video. But even if you are getting these discounted rates, you have to try around with different creators and see which ones work.

Casper OpalaSome will work, some won't, but um having this network of friends has definitely helped me secure more deals, and it's literally just a text away. Like I have everyone's phone number. It's not like I have to email them, negotiate. It's like, "Hey, can you post a video next week?" "Sure." "Okay, here's the script." And then they're like, "Cool. Here's the video. It's live." And then it's just so fun honestly that way. It's fun, it's easy, it's …