Payout · B2C · class-action settlement finder app
Remake a winning video again and again, changing only the number and background
Kept working until the format dried up; only two formats ever made real money
What they did
What happened
In their words
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Joseph ChoiOnce you make this video, this got This one did really well. Are you able to replicate it even more? Like could you say "Watch me make $800 in 30 seconds"? And like would that like go viral again?
Casper OpalaAbsolutely. That's exactly [laughter] what I did. I just made more videos, swapped out the numbers, kept the structure the same, changed up the backgrounds a little bit just so people wouldn't get like creative fatigue or like ad fatigue. So it seems a little bit different. I would change the background of the first screen, change the number, maybe I would say 45 seconds instead of 30 seconds.
Casper OpalaBut as long as you keep the idea and the structure, the overall flow the same of the video, it just keeps crushing over and over and over again.
Joseph ChoiThis is more of a skit format.
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More from this episode
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell
Tags: format-reuse, variations, creative-fatigue