Give a big creator half the app: you build it, they post the videos

Casper OpalaIf you're a creator for more than say 2 years, you learn that your time is best spent creating. It's not best spent responding to emails from agencies, from agencies and brand deals, and negotiating, and reading through contracts. If you can pay an agency 20% and you make more videos in that time, you'll make more money long term.

Casper OpalaI know vibe coding isn't too tough to use in order to build an app nowadays, but even so, it's not worth my time to learn how to do that from front to end, from start to finish. I'd rather partner with someone, give up some equity, and have them handle that whole side, while I handle the whole distribution side. They do what they're best at, and I do what I'm best at.

Joseph ChoiYeah, I feel like some people might be uneasy about that where they're like, "Oh, like, why can't these creators just vibe code the apps themselves, like I'm going to have- I'm going to have to like give up a lot. It's not It's not really about the skill. Like like the sk- skills are all becoming easier and easier with AI, but it's just how much attention do you put into it? And like how much do you care about really making that final product …

Casper Opalait seems like the creators are now being put on like this pedestal, which it kind of makes sense. It's like free distribution, unlimited distribution. However, you have to outcompete everyone else who's reaching out to them now. And I think what would work for me personally, I was talking with a friend who is a developer, not a creator, and I told her that if someone were to come to me and be like,

Casper Opala"Hey, I built this app for you." And if we combine this with what you just said, "We built this app for you based on this ad or brand deal that went well for you. Here it is. I want to give you 50%. All you have to do is make these videos over and over again. My friend has done this successfully, made 50K, whatever, whatever."

Casper OpalaIf I saw that email come in, it would be really hard to say no, and it would be easy to convince me [laughter] to join.

Joseph ChoiLike you just grow. Like as long as you're iterating on content, making new formats all the time, you're reaching new audience continuously. Like do you feel like your audience is is actually growing like every time you make videos?

Casper OpalaYeah, I mean if you look at these videos, even these ads, they bring me like thousands of new followers, meaning they are going viral. Like 70% of the views are not my followers. They're brand new people that I scraped from the For You or the Explore page. So it is what you said essentially. Like as long as the creator is creative enough and incentivized enough, like

Casper OpalaConnor and I are 50/50 owners, so I'm like if he's not going to do anything, this app is just going to die, so I have to take the responsibility. So I'm going to be creative, I'm going to come up with ideas for the distribution side, and uh, I keep iterating.

Joseph ChoiAnd and then on Connor's side, he can iterate on stuff like paywalls, and get more, you know, build new features, make sure that retention is high, you know, to get more revenue out of each user.