GTM Sauce

A creator-led app in progress · guest's third app

Give the developer 15% instead of 50% once your videos have proven they sell

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What they did

After scaling Payout mostly on his own distribution, Casper gave only 15% to the development/product partner on his third app, weighing it against paying $10-15K to have an app built. He expects a partner at that level to also bring business sense (paywall optimization).

In their words

Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral

Play from 50:54
50:29

Casper OpalaSomething that is interesting, though, like last note is, after partnering on I have I work on a web app and an app, and now working on one more app. I did learn the value of distribution and being a creator, and the truth is the development side is accessible to everyone, and it's becoming easier and easier, so I wouldn't be surprised if creators want to own more equity,

50:54

Casper Opalabecause they see the value in it. Some still don't understand it, and they will be willing to give up more, but for my third app, I gave up only 15% for the development and product side, because I know I've been able to scale an app from zero to like 100K, majority using just my own distribution.

51:13

Casper OpalaSo if I'm giving up 50% for someone to just to build it, while on the other side I could pay someone 10, 15,000 to build it, it's like that developer has got to have like good skills, maintain it, but also have like some sort of business knowledge behind it, too. Like they want to be in it. They want to optimize paywalls, all that stuff.

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Tags: creator-equity, cofounder, equity-split