Payout · B2C · class-action settlement finder app
Turn the creator's best organic videos into Meta ads
One video ran profitably for a few weeks
What they did
What happened
In their words
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Joseph ChoiAnd and then on Connor's side, he can iterate on stuff like paywalls, and get more, you know, build new features, make sure that retention is high, you know, to get more revenue out of each user.
Casper OpalaAnother cool thing is Connor also takes these videos and tests them as paid ads. Um, so that's also another like use case. If it does well in organic, we can take that same video. I give him the file or the boosting code, and we had a video recently that was profitable and was making us money, uh, profitably with Meta ads for quite some time, not a lot of time, a few weeks, and that's another perk of just like working with a creator cuz you have unlimited creatives as well for your ads.
Joseph ChoiYeah. Ad creatives can get really expensive, cuz like in those especially in those terms, like for a premium creator that really knows how to execute the UGC scripts really well in an engaging way, a lot of times they'll take a percentage of your ad spend, um or they'll cut off the terms, like you can only put ads behind this for, you know, x number of months.
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More from this episode
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Remake a winning video again and again, changing only the number and backgroundKept working until the format dried up; only two formats ever made real money
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell
Tags: meta, creative, whitelisting, organic-to-paid