GTM Sauce

Coupon.ai · B2C · Amazon discount code finder

Sign creators for a year, exclusive, to film 'Hey Amazon' discount skits

One creator video drove 300K+ downloads; Casper's version got ~12M views

Workedinfluencerorganic-short-video

What they did

Script: 'Amazon will hate me for exposing this secret. Hey, Amazon, can I buy this air purifier for $65?' 'Ha, you're funny. This purifier is $139.' 'Watch me get over 50% off...' then search the product on coupon.ai, copy the code, paste into Amazon. Casper's video promoted the website, not the app. The brand signed Casper to a year-long exclusive partnership paid monthly.

What happened

A 1M+ follower creator's single video drove over 300,000 downloads (company's claim); Casper's got ~12M views. Monetization is thin (affiliate 2-10%).

In their words

Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral

Play from 37:27

Casper Opala… company name partner in the hashtags of their video. Say, um, a company I work with, partner. And if you scroll through my videos, you can look at the descriptions and you'll see which ones are paid and which ones are organic. Actually, we can give an idea that has worked well for brands, but I just haven't pursued cuz I don't believe there's enough money in this opportunity. If you want, I'll I'll show you a video topic that has just crushed.

37:27

VideoAmazon will hate me for exposing this secret. Hey, Amazon, can I buy this air purifier for $65? [laughter] Ha, you're funny. This purifier is $139. Watch me get over 50% off. Okay, I'll be using my special discount code. What discount code? Easy, I'll show you. I just search for coupon.ai, search for the product that I want, and click on the item. Hit get code, copy the code, and paste it into Amazon. Now voila, the code was added, and I got over 50% off.

37:54

Casper OpalaBoom! So clean, you don't even know it's an ad!

38:34

Joseph ChoiYeah. And and But this is like a decent amount of volume. 12 [laughter] 12 million views. [laughter]

38:41

Casper OpalaThey told me before that they worked with um a creator, and one single video generated over 300,000 downloads. One single video with a creator. Creator was big, over a million followers, but imagine 300,000 downloads from one single video.

39:01

Casper OpalaInsane! I think mine honestly probably did something similar. Um, but I promoted the I promoted the website, not the app, in that video, so.

40:02

Joseph ChoiIt's just like, it makes sense why this would get so many views. It's just basically everyone on the planet could use this product. Like if you if you buy anything on Amazon, you you're you'd be down to get, you know, free discounts. You feel like certain opportunities are just not worth the effort to pursue? Like for this one, you just feel like it it just requires like too much volume for what it's worth?

40:26

Casper OpalaWell, actually, I signed a a year-long partnership with them, and I think that's the best of both worlds. So someone were to come to me, number one, I would say I can't do it, because I'm exclusive with Coupon now. But um I just don't think there's enough volume, cuz people will check this website out, or this app out, once, and then the chance of them returning is probably like less than 20%.

40:49

Casper OpalaSo, I don't know. If you could find a way to make it work, I've thought about like maybe charging a really low subscription to have access to these deals that like is that are really, really hard to find elsewhere. You know, fortune favors the bold. If you figure out an idea, you make it work, there's a lot of money and there's a lot of volume behind it.

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Tags: instagram, tiktok, skit-format, exclusivity, creator-comp