Coupon.ai · B2C · Amazon discount code finder
Sign creators for a year, exclusive, to film 'Hey Amazon' discount skits
One creator video drove 300K+ downloads; Casper's version got ~12M views
What they did
What happened
In their words
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Casper Opala… company name partner in the hashtags of their video. Say, um, a company I work with, partner. And if you scroll through my videos, you can look at the descriptions and you'll see which ones are paid and which ones are organic. Actually, we can give an idea that has worked well for brands, but I just haven't pursued cuz I don't believe there's enough money in this opportunity. If you want, I'll I'll show you a video topic that has just crushed.
VideoAmazon will hate me for exposing this secret. Hey, Amazon, can I buy this air purifier for $65? [laughter] Ha, you're funny. This purifier is $139. Watch me get over 50% off. Okay, I'll be using my special discount code. What discount code? Easy, I'll show you. I just search for coupon.ai, search for the product that I want, and click on the item. Hit get code, copy the code, and paste it into Amazon. Now voila, the code was added, and I got over 50% off.
Casper OpalaBoom! So clean, you don't even know it's an ad!
Joseph ChoiYeah. And and But this is like a decent amount of volume. 12 [laughter] 12 million views. [laughter]
Casper OpalaThey told me before that they worked with um a creator, and one single video generated over 300,000 downloads. One single video with a creator. Creator was big, over a million followers, but imagine 300,000 downloads from one single video.
Casper OpalaInsane! I think mine honestly probably did something similar. Um, but I promoted the I promoted the website, not the app, in that video, so.
Joseph ChoiIt's just like, it makes sense why this would get so many views. It's just basically everyone on the planet could use this product. Like if you if you buy anything on Amazon, you you're you'd be down to get, you know, free discounts. You feel like certain opportunities are just not worth the effort to pursue? Like for this one, you just feel like it it just requires like too much volume for what it's worth?
Casper OpalaWell, actually, I signed a a year-long partnership with them, and I think that's the best of both worlds. So someone were to come to me, number one, I would say I can't do it, because I'm exclusive with Coupon now. But um I just don't think there's enough volume, cuz people will check this website out, or this app out, once, and then the chance of them returning is probably like less than 20%.
Casper OpalaSo, I don't know. If you could find a way to make it work, I've thought about like maybe charging a really low subscription to have access to these deals that like is that are really, really hard to find elsewhere. You know, fortune favors the bold. If you figure out an idea, you make it work, there's a lot of money and there's a lot of volume behind it.
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More from this episode
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Remake a winning video again and again, changing only the number and backgroundKept working until the format dried up; only two formats ever made real money
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Give the developer 15% instead of 50% once your videos have proven they sell
Tags: instagram, tiktok, skit-format, exclusivity, creator-comp