Payout · B2C · class-action settlement finder app
Film a skit asking a sued company for your cut, then show the steps
First skit video made ~$10K+ in revenue; one of only two money-making formats
What they did
What happened
In their words
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Joseph ChoiOnce he's in, the system he runs is ruthless. He found one format that worked, made it again and again until it dried up, and then just found a second one.
Casper OpalaSo, this is the second format that we cracked, and to this day these are the only two formats that make significant money. I tried it with the Temu class action, and it went crazy. I think this video alone probably generated close to $10,000.
Joseph ChoiBut it's not just formats that Casper has down to a science. He's found that certain qualities, like never saying the name of his app out loud in any video, is massive for conversions.
Joseph ChoiThis is more of a skit format.
Casper OpalaSo, this is the second format that we cracked, and to this day these are the only two formats that make significant money. I'll show you I'll send you the video that kind of started this whole format being successful. I tried it with the Temu class action, and it went crazy. I think this video alone probably generated close to $10,000 in revenue for our app, if not more, with the subscriptions recurring.
VideoHey Temu, is it true that I can make $1,000 from your lawsuit? Yeah, and some people can make up to $5,000 from it. Woah, do you know how I can apply for this, too? Fine, but you didn't hear this from me. First, you go to this app, find the Temu lawsuit. There's a bunch of other ones on here, too. Click claim, see how long you have to file and if you need proof. Then click get started, fill out a simple form, and once the settlement ends you'll get your payout from Temu and any other company you apply for. Just comment claim and I'll send you the app.
Joseph ChoiSo it's just like, "Hey, insert company name, is it true that I can make $1,000 from your lawsuit?" And then it's just like the rest of the script. Is it hard for you to make the rest of the script? Like how scientific is it with like all the view retention and stuff? Like do you have like some kind of secret sauce where you're like the sound of your voice or like is there a certain way that you say words? Like why do you think beyond like the …
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More from this episode
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Remake a winning video again and again, changing only the number and backgroundKept working until the format dried up; only two formats ever made real money
- Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell
Tags: instagram, tiktok, youtube, skit-format, hooks, script