GTM Sauce

Payout · B2C · class-action settlement finder app

Pick an app that fits your steadiest topic: side hustles over saving tips

Side-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M

Workedpositioning-niche

What they did

Casper's channels cover saving money and side hustles. Saving-money videos are hit-or-miss (100K or 10M views); side-hustle videos reliably get 300K+. He chose a make-money app (Payout) for consistent demand, and an offer where users clearly get back more than they pay ($40/year vs an expected $200+ in settlements).

What happened

Speaker credits the fit for Payout's success.

In their words

Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral

Play from 35:45
35:21

Casper OpalaYou know, we haven't tested that. I don't My gut's saying not really, but I also don't think something like a general trivia app like, "Oh, trivia questions daily on your home screen," would do well either. I think you just have to be a little bit more creative, and the broader the audience, it's probably harder to come up with an idea then, if that's the case.

35:45

Casper OpalaThe more niche the audience, the easier it is. It's like you know their wants and needs. Like for my channels, I make videos about saving money and side hustles. But I notice saving money is like, either gets 100,000 views or 10 million views. Side hustles always get like at least 300,000 views, if not more.

36:05

Casper OpalaSo I see there's a consistent demand for side hustles. Everyone wants to know how to make money online for my audience, so that's why I think Payout was the perfect fit. It's not about the save money where I kind of have to hit lotto shots, but instead something where there's consistent demand.

36:21

Joseph ChoiAre you just looking at like number of videos on on an account from a specific brand deal and seeing like, "Oh, this person did like five of the same brand deal within a couple months, like that seems like a good candidate"?

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Tags: audience-fit, idea-selection, roi-offer