Payout · B2C · class-action settlement finder app
Pick an app that fits your steadiest topic: side hustles over saving tips
Side-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
What they did
What happened
In their words
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Casper OpalaYou know, we haven't tested that. I don't My gut's saying not really, but I also don't think something like a general trivia app like, "Oh, trivia questions daily on your home screen," would do well either. I think you just have to be a little bit more creative, and the broader the audience, it's probably harder to come up with an idea then, if that's the case.
Casper OpalaThe more niche the audience, the easier it is. It's like you know their wants and needs. Like for my channels, I make videos about saving money and side hustles. But I notice saving money is like, either gets 100,000 views or 10 million views. Side hustles always get like at least 300,000 views, if not more.
Casper OpalaSo I see there's a consistent demand for side hustles. Everyone wants to know how to make money online for my audience, so that's why I think Payout was the perfect fit. It's not about the save money where I kind of have to hit lotto shots, but instead something where there's consistent demand.
Joseph ChoiAre you just looking at like number of videos on on an account from a specific brand deal and seeing like, "Oh, this person did like five of the same brand deal within a couple months, like that seems like a good candidate"?
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More from this episode
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Remake a winning video again and again, changing only the number and backgroundKept working until the format dried up; only two formats ever made real money
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell
Tags: audience-fit, idea-selection, roi-offer