GTM Sauce

Payout · B2C · class-action settlement finder app

Reuse the hook of your best sponsored video to promote your own app

Remake got ~500K views, ~20K comments and $5K+ in subscriptions

Workedfounder-brandorganic-short-video

What they did

Brands paying a creator effectively fund format experiments. Gelato (print-on-demand) booked ~5 videos; the best got ~1M organic views (24K likes). A week later Casper reused the exact hook and structure for Payout, changing only the number: 'Watch me make up to $900 in just 30 seconds. First I go to Google and search class action... or an easier way could be using an app where you select a bunch of companies you've used... Here's up to $500 from T-Mobile, 250 from Mitsubishi, and 147 from Cash App... Just comment claim and I'll send you the app.'

What happened

About 500K views and ~20,000 comments; close to $5,000 or more in subscription revenue from that one video.

In their words

Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral

Play from 13:24
12:59

Casper OpalaOkay, so, here's what happened with Gelato. So they've been working with me probably for like five videos up until this one. And I kept testing different ideas. It's like, if a video gets 100K views, that's okay. We're trying to shoot for like 200 to 500,000 views per sponsored video. Obviously, the more the better. This one got a million. But, that basically, they're paying me to experiment on which ideas work well for them.

13:24

Casper OpalaSo I took that experiment. This video did the best out of all of them, and if you click on the second link I sent you, I reused that same exact hook for the Payout app in that same structure for the video to promote my app, and it crushed. This video alone generated, I can't tell you, probably close to $5,000 or more in subscription revenue.

13:47

Joseph ChoiWow, that's crazy.

13:49

VideoWatch me make up to $900 in just 30 seconds. First I go to Google and search class action. This is when a large company gets sued and has to pay you for using them. Next you can scroll through websites to find companies you can apply for, or an easier way could be using an app where you select a bunch of companies you've used at some point in your life, and they show you exactly which ones you can get paid for. Here's up to $500 from T-Mobile, 250 from Mitsubishi, and 147 from Cash App. Click here, apply, and start getting paid up to hundreds of dollars per claim. Just comment claim and I'll send you the app.

14:23

Casper OpalaNotice how the hook is the exact same thing too.

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: instagram, tiktok, youtube, hooks, format-reuse, sponsored-content, creator-led