Payout · B2C · class-action settlement finder app
Reuse the hook of your best sponsored video to promote your own app
Remake got ~500K views, ~20K comments and $5K+ in subscriptions
What they did
What happened
In their words
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Casper OpalaOkay, so, here's what happened with Gelato. So they've been working with me probably for like five videos up until this one. And I kept testing different ideas. It's like, if a video gets 100K views, that's okay. We're trying to shoot for like 200 to 500,000 views per sponsored video. Obviously, the more the better. This one got a million. But, that basically, they're paying me to experiment on which ideas work well for them.
Casper OpalaSo I took that experiment. This video did the best out of all of them, and if you click on the second link I sent you, I reused that same exact hook for the Payout app in that same structure for the video to promote my app, and it crushed. This video alone generated, I can't tell you, probably close to $5,000 or more in subscription revenue.
Joseph ChoiWow, that's crazy.
VideoWatch me make up to $900 in just 30 seconds. First I go to Google and search class action. This is when a large company gets sued and has to pay you for using them. Next you can scroll through websites to find companies you can apply for, or an easier way could be using an app where you select a bunch of companies you've used at some point in your life, and they show you exactly which ones you can get paid for. Here's up to $500 from T-Mobile, 250 from Mitsubishi, and 147 from Cash App. Click here, apply, and start getting paid up to hundreds of dollars per claim. Just comment claim and I'll send you the app.
Casper OpalaNotice how the hook is the exact same thing too.
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More from this episode
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Remake a winning video again and again, changing only the number and backgroundKept working until the format dried up; only two formats ever made real money
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell
Tags: instagram, tiktok, youtube, hooks, format-reuse, sponsored-content, creator-led