Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winners

Joseph ChoiUm, but if you have a creator on your team, um you know, with equity, then they're incentivized to just make make [laughter] unlimited ad creatives, and um or you know, make videos that can be repurposed for free as as ad creatives. So.

Casper OpalaSomeone who has a lot of friends in the creator space, UGC videos, I don't know how companies profit off of, because we charge a lot for them. Like, especially bigger creators don't usually go under $1,000 to $1,500 per video, and that only includes like a few months of usage. So you're just testing. That ad might be unprofitable, so you just threw out like 1,000 or 1,500.

Casper OpalaMaybe 20, 30% of ads will be profitable. Who knows how long and how much money you need to put behind them for them to actually pay off, but I guess with these big companies that are paying us these checks, they have budgets of like 100K to spend on paid ads in this week or this month, or 250K in this quarter, whatever it is.

Casper OpalaSo they got money to put behind it. If one ad creative hits, like I've had for brands I've worked with, they've boosted it to like 35, 40 million views and you already know they're printing off that. Like they paid me x amount of money, they definitely made back 10 times over easily.

Joseph ChoiSo let me show you this. A lot of app founders I talk to have a feeling their app has viral potential, but don't want to be the person brain rot scrolling an hour a day hunting for formats, or worse, burning thousands on creators shooting videos that just flop. Recently, I've been telling every founder I meet about SpaiTalk. It's basically an AI TikTok viral marketer that I've seen a lot of top app growth teams using. You just paste a link to …