Payout · B2C · class-action settlement finder app
Get five creators to post on the same day to climb the App Store charts
$9,700 revenue that day; reached about #70-80 in Finance
What they did
What happened
- Effort
- Five creators, one day
In their words
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Joseph ChoiUm, but in the same way, like one piece of media is worth like so much more than just the views that it has on itself. The There's a compounding factor where, you know, it it becomes an asset almost, like a evergreen asset. I really appreciate this talk. Is there anything else that uh was like top of mind for you to share?
Casper OpalaI did have one interesting thing that happened. We had like five creators post in one single day, and we did $9,700 in revenue that day, and we charted on the App Store. So that was pretty cool. Um, so I guess like the takeaway, and I'm telling my friends this that are building softwares,
Casper Opalais if you have a bunch of creators you're working with, is to have them all post on one day if possible, because then your app can get charted as number whatever, 20 in finance, and you'll get organic traction from the App Store of people searching it.
Casper Opala… so right here, you can see this huge spike we had on a certain day. That was when we had five creators post in a single day, and we ranked number I don't remember, number 70 or number 80 in finance on the App Store, which was really cool. If you can get that to push up to like top 20, you're probably going to get organic traction from people just going into the App Store and scrolling through the top apps and finding yours and downloading it.
Casper OpalaSo if you're working with creators, try to coordinate them all in the same day to post, so you can get this charting on the App Store, which can definitely help um with visibility, but also clout. Like how cool would it be to say, "My app was top 10 in the App Store at some point." Like the- [laughter] That's aura right there, right?
Joseph Choi[laughter] That is aura. Yeah.
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- Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell
Tags: app-store, coordinated-launch, chart-ranking, creator-network