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Payout · B2C · class-action settlement finder app

Get five creators to post on the same day to climb the App Store charts

$9,700 revenue that day; reached about #70-80 in Finance

Workedinfluenceraso

What they did

Casper coordinated five creator friends to post on one day. Aim for a top-20 category rank so people browsing the charts find the app, plus the bragging rights.

What happened

$9,700 in revenue that day and a #70-80 Finance chart rank; did not reach the top 20.
Effort
Five creators, one day

In their words

Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral

Play from 46:11
45:51

Joseph ChoiUm, but in the same way, like one piece of media is worth like so much more than just the views that it has on itself. The There's a compounding factor where, you know, it it becomes an asset almost, like a evergreen asset. I really appreciate this talk. Is there anything else that uh was like top of mind for you to share?

46:11

Casper OpalaI did have one interesting thing that happened. We had like five creators post in one single day, and we did $9,700 in revenue that day, and we charted on the App Store. So that was pretty cool. Um, so I guess like the takeaway, and I'm telling my friends this that are building softwares,

46:31

Casper Opalais if you have a bunch of creators you're working with, is to have them all post on one day if possible, because then your app can get charted as number whatever, 20 in finance, and you'll get organic traction from the App Store of people searching it.

Casper Opala… so right here, you can see this huge spike we had on a certain day. That was when we had five creators post in a single day, and we ranked number I don't remember, number 70 or number 80 in finance on the App Store, which was really cool. If you can get that to push up to like top 20, you're probably going to get organic traction from people just going into the App Store and scrolling through the top apps and finding yours and downloading it.

47:40

Casper OpalaSo if you're working with creators, try to coordinate them all in the same day to post, so you can get this charting on the App Store, which can definitely help um with visibility, but also clout. Like how cool would it be to say, "My app was top 10 in the App Store at some point." Like the- [laughter] That's aura right there, right?

47:57

Joseph Choi[laughter] That is aura. Yeah.

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Tags: app-store, coordinated-launch, chart-ranking, creator-network