Talk about the money viewers can claim, not why the company got sued

Joseph Choi… like, you know, 30, 40% of the video. And then the rest of the video is just pure like how-to. Um, but the how-to is also structured in a way that that it doesn't- it still doesn't feel like an ad. Well was there a reasoning behind that? Behind like doing the like making it a skit and then turning it into a how-to, like instead of just saying here's how to, you know, make, you know, this amount of money? Cuz I guess you did that format too.

Casper OpalaSo I did that in another format, and that kind of like started drying up, so I had to come up with something different. I've noticed what works well for my videos is I tried a version where I tried talking about the actual class action, but that didn't translate to many signups. It translated to a lot of views, but not signups. For example, Poppy's getting sued. Why is Poppy getting sued? Well, they're getting sued for this much money because yadada.

Casper OpalaPeople don't care about that! They care about how they themselves can get that bag! That's all they care about! So talk to that! Talk to that issue, that problem. So if you focus on the bag, which is what people are actually going for, people will sign up. They will search it up, they will be interested in it. Rather than like, "Oh, this company's getting sued for this much money because they're stealing your info." It's like,

Casper Opala"Bro, do I really care?" Like, honestly no. [laughter] I just want to know if I can get paid from this. And that's like 90% of people, so you got to tailor towards that.