Check likes vs views to spot which sponsored videos really went viral

Joseph Choi… the thing is Casper is the creator in this story. Most app founders are thinking on the outside of this trying to figure out how to even get a creator like him to pick up the phone. So in this episode he's flipping the table completely. Today he's giving app founders the view from his side, the stuff creators never say out loud. Like how to actually tell which sponsored videos on a creator's profile are genuinely converting versus just boosted.

Casper OpalaIf a video has 2 million views and 2,000 likes, it was boosted. But if it has 50,000 likes and 2 million views, that means it's probably organic. And that's pretty much what you would look for.

Joseph ChoiAnd the exact pitch that makes an A-player creator like Casper almost impossible to say no to.

Casper OpalaYou have to be a lot more clever with how you intertwine it with your video so it seems organic, not like an ad, and people want to click on it. So if people can scan your profile, see brands, sponsorships you've done that have gotten a lot of views, but you got to be careful because a lot of companies we work with, they boost the videos, they put paid ad spend behind it.

Casper OpalaSo you got to find the ones with high like-to-view ratios. Those are probably organic views and organic likes. If a video has 2 million views and 2,000 likes, it was boosted. But if it has 50,000 likes and 2 million views, that means it's probably organic. And that's pretty much what you would look for.

Casper OpalaOne more thing about this, cuz I had an interesting conversation with a friend who's also looking for creators to partner with, and it seems like it's kind of like this gold rush where everyone's chasing influencers. All of my influencer friends say they're getting like five emails a day about, "Hey, can we build you a Payout app alternative? Can we build you this app, that app?" And they're like sending me the screenshots of emails, and I'm …

Casper OpalaSometimes, but not always. If those videos are consistently getting high views, sometimes brands just want packages. Like they'll hit you with, "Hey, I want five videos for this amount of money," right off the bat. So it doesn't mean that they're necessarily doing well. They just kind of want to hedge their bets with multiple videos. But I would say what you can do, which is very simple, like

Casper Opalamost creators will at least put company name partner in the hashtags of their video. Say, um, a company I work with, partner. And if you scroll through my videos, you can look at the descriptions and you'll see which ones are paid and which ones are organic. Actually, we can give an idea that has worked well for brands, but I just haven't pursued cuz I don't believe there's enough money in this opportunity. If you want, I'll I'll show you a video topic that has just crushed.

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