On TikTok and Shorts, cut the call to action and name the app in a pinned comment

Casper OpalaYeah, and you also have to know what audience you're going for. For example, for Instagram, certain videos do better than others. Like this one didn't do anything crazy on TikTok, but if I had it like super ADHD and I was talking at 2x speed, it would probably do better on there. Um, I also do certain tricks, like I don't have the CTAs to Manychat in YouTube Shorts and in TikTok. But instead- ah, I'm giving out my sauce now.

Casper OpalaInstead, I put as the pinned comment, "There's many apps you can use to do this, but the one I use in the video is called Payout." So it's like a very soft sell where people don't feel like it's an ad. You're just being helpful, showing them how they can get to what you showed in the video, without saying link in bio, click my link, etcetera.

Joseph ChoiYouTube Shorts, there's no Manychat automation, so you're basically just asking people to go to the App Store manually and search it

Joseph Choifor themselves.

Casper OpalaI've tried different things, like saying click on my profile and click the link in my bio, but people don't really do that on YouTube. It doesn't work. But it's just easier for me to clip clip the video a little bit shorter, and then put in the comments that uh they can just search it on the App Store. But keep it very subtle, like very, very subtle, and that keeps retention high, because CTAs reduce retention,

Casper Opalaand people have shorter attention spans on YouTube Shorts and on TikTok. So on those, I just cut the video to be shorter so that actually does better, higher retention, and people can check the comments for more info.