Massive · B2C · AI job application app
Post 'if I built this, would anyone want it?' on LinkedIn before building
8M impressions and 5,000 comments from ~500 connections
What they did
What happened
- Stage
- pre-launch
- Effort
- One post
In their words
Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy
Dan… GPT-3 had just come out and we were trying to pivot from another product. We'd raised $3 million from a bunch of VCs, and we were like, "Well, that didn't work out. Like what do we pivot to now?" And I'd always really like hated job search. I had this pain point that I thought about for years. A lot of my friends were going through it. And he was like, "We should use GPT to fill out job applications." And I was like, "That's so dumb. Like no one
Danwould want that." So I ended up being like, "All right, fine. I'll post it on LinkedIn and see if it gets any traction." At that point, I had like maybe 500 connections. I posted it and it blew up. We got, I think, like 8 million impressions, 5,000 comments, and people were really, really excited. Yeah, that was like the first thing that like, "Holy shit, this is something that people actually want." We started to build a product and kind of go from there. And I hate LinkedIn now. Like that's my goal is to delete it. So I made a LinkedIn post that was just like, "Hey, like if I built this tool, you know, would anyone want it?" Host: That's amazing. What are the stats looking like now?
DanSo right now, we're at about 200k a month. I don't know the exact number, but it's definitely more than 10 million applications at this point. We're still a tiny team. I think that's another big thing that I really like about present day is like, we are- It's me, it's a full-time engineer, and I have a handful of like VAs and like ops people. Host: And what was like the hook? What do you think made that go viral? Dan: I almost did it as like in …
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More from this episode
- Collect a waitlist with LinkedIn posts like 'top 200 companies hiring now'40-50K sign-ups, but only ~0.5% signed up at launch and almost none paid
- Post on Hacker News and send heartfelt personal messages to scraped emailsFirst 100-500 paying users; ~$20K MRR after 8 months of grinding
- Pitch the app as 'Tinder for jobs' instead of describing the AIFounder estimates 2-3x more views and better creator reply rates
- Check Stripe or RevenueCat after each viral video to see if it soldNow 3-5 viral videos a day and can't tell which ones convert
- Post comedy skits aimed at college studentsCollege students didn't convert at all; skits miss the problem
- Open with 'Stop using LinkedIn to apply to jobs', not 'Indeed'LinkedIn hook: ~1M views, high conversion; Indeed: 11M views, only ~$20K MRR
- Make 80% of videos remakes of formats already going viral; 20% new ideas
- Relaunch your stalled UGC creator program with fresh energyAn 11M-view video in 4 days, but only ~$20K MRR; program died
- Scale creator videos from 500K to 3-4M views a weekNo more conversions than at 500K views a week
- Pay influencers a monthly retainer to post about the appGot views but few conversions; followers weren't job hunting
- Change your subscription pricing behind a hard paywallRevenue doubled; no details on what changed
- Use paid ads to learn what converts instead of guessing with organicRevenue up 50% from ads; method not described
- Copy a proven onboarding from another app and focus on ads instead
- Run ads that name a very specific pain, like 'run 10+ miles with tight hips?'Converted Dan after 6 ads despite a painful checkout; ads live ~2 years
- Film a friend 'discovering' the app, with two faces and a moving cameraGoes viral consistently with one or two formats; widely copied
- Have a creator repeat one format for weeks, building on any 6K-view videoSame format went from 382 views to 1.7M; founder says it converts very well
- Recreate real people's job-offer videos with actors; sell in the commentsDan calls it illegal; commenters caught on and videos are being taken down
- Grow a simple app purely on paid ads, without outside funding$200-300M a year, 30% margins, doubling yearly
- Sign up ~100,000 TikTok Shop affiliates for a product everyone can useDan guesses nine-figure revenue
- Front your bootcamp with an AI quiz funnel offering 100% scholarshipsRevenue tripled in under a quarter from a $50M/year base
- Sell the same note-taking app to older users instead of students~3x TurboLearn's revenue on 1/5-1/6 of the downloads
Tags: linkedin, idea-validation, would-you-use-this