GTM Sauce

Massive · B2C · AI job application app

Post 'if I built this, would anyone want it?' on LinkedIn before building

8M impressions and 5,000 comments from ~500 connections

Workedvalidationfounder-brand

What they did

Before building, Dan posted the idea (use AI to fill out job applications) on LinkedIn as 'Hey, if I built this tool, would anyone want it?' with only ~500 connections, without sharing it with anyone.

What happened

~8M impressions and ~5,000 comments; convinced him people wanted it.
Stage
pre-launch
Effort
One post

In their words

Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy

Play from 2:30

Dan… GPT-3 had just come out and we were trying to pivot from another product. We'd raised $3 million from a bunch of VCs, and we were like, "Well, that didn't work out. Like what do we pivot to now?" And I'd always really like hated job search. I had this pain point that I thought about for years. A lot of my friends were going through it. And he was like, "We should use GPT to fill out job applications." And I was like, "That's so dumb. Like no one

2:30

Danwould want that." So I ended up being like, "All right, fine. I'll post it on LinkedIn and see if it gets any traction." At that point, I had like maybe 500 connections. I posted it and it blew up. We got, I think, like 8 million impressions, 5,000 comments, and people were really, really excited. Yeah, that was like the first thing that like, "Holy shit, this is something that people actually want." We started to build a product and kind of go from there. And I hate LinkedIn now. Like that's my goal is to delete it. So I made a LinkedIn post that was just like, "Hey, like if I built this tool, you know, would anyone want it?" Host: That's amazing. What are the stats looking like now?

3:00

DanSo right now, we're at about 200k a month. I don't know the exact number, but it's definitely more than 10 million applications at this point. We're still a tiny team. I think that's another big thing that I really like about present day is like, we are- It's me, it's a full-time engineer, and I have a handful of like VAs and like ops people. Host: And what was like the hook? What do you think made that go viral? Dan: I almost did it as like in …

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Tags: linkedin, idea-validation, would-you-use-this