Front your bootcamp with an AI quiz funnel offering 100% scholarships

Dan… Minutes AI, and they're doing 30k downloads and 300k a month. And do you know what I mean? TurboLearn I think is doing a tremendous amount more views, like 170k downloads. They're just targeting an older audience and they're making three times more money with like 1/5 or 1/6 the amount of downloads. So there's a huge lesson in there, like if you just literally like For them, it's the same freaking app just targeted towards a different audience.

DanConsumer example is like Masterschool. It's like a random bootcamp that services mainly German students. So they were doing decent, right? Like $50 million a year. Took them a while to get here, too. And then immediately they tripled in like in a quarter. And what changed? They had this thing called Maestro. This is actually not the product. This is like a a funnel to get you to apply to their bootcamp, but I think they figured out a way to give a lot of people scholarships,

Danand they leverage that with this explosion of like now vibe coders who like, "Oh, I can build stuff." All those people who are like, "I want to build stuff, but I actually have the gap of not knowing what to what to do," they now found out about Maestro and they're like, "Holy shit, I can get 100% off. It's completely free, but want a real degree," and their parents are like, "This is insane and you can get a 100% scholarship?" Of course, their …

Dan… and it's an uncomfortable thing cuz it feels like you're chasing this like, is this it? Is this going to make us more money? But it's important, cuz it can really make the difference. You can make an impact for yourself, for your company, for the people around you, for your users. Always take shots on goal. Host: What is the AI pivot? Dan: Previously, what they were doing is they were- They had bootcamps, I think, mainly for software engineers,

Danand then they would try to place them at companies. This is mainly a marketing positioning, because when you first go here, like you think it's like, oh the like this is the AI product, and like what do you want to do? What do you want to be? Like there are a few options. Like so mainly now it's software engineer building the next gen apps. Awesome. Pretty much every answer you answer here will lead you to this call to action, so this is the main product. Host: And then do they make money on the scholarships or is it like government-paying or?

DanMost likely guess, they're probably getting money from the government. They figured out a way to get money from the government. I remember like a company like MainStreet did this with R&D tax credits, and they figured out how to get free money from the government and then they could just had a lot of people sign up, a lot of companies sign up. And they, you know, killed it for like a year or two until the government closed that loophole. So it …