Scale creator videos from 500K to 3-4M views a week

Dan… through influencers who already have consistent views on all their videos. Host: That's interesting. So what message did you find resonated with consumers when you tried influencers? Dan: One of the problems that I've seen a lot of people are having is like, people can do views. People can do conversions. But can you do conversions and views? And to be frank, like we're still learning. Like we're still failing at that sometimes, a lot of times.

DanSo like we'll do really, really well and then I'll be like, "Oh, my god. I figured it out," and then all of a sudden videos start performing super poorly on conversions. But I will tell you, I think we do maybe 3 to 4 million views per week roughly. Host: That's a lot of views. Dan: Yeah. So when we were doing like 500k views, we were actually probably converting as much. We just started to scale up on the influencer and UGC side a lot and test a lot of new stuff and it didn't work. So that's the position we're in now is like, we really wanted to get more views. We figured out what was getting views

Danand we thought we knew what was converting, and we tried to scale that up and it broke. So I think it's a constant game of like, there's no proven way to look at when you get a video and when you get downloads and views. Like early on it's actually great, because you're not getting that many viral videos. So when you do get one, you can clearly see in Stripe or in RevenueCat, whatever, that like is this converting. And you have to build that muscle early on, so that you can know when you're getting lots of viral videos like which videos are converting, cuz right now we're getting

Danthree, four, five viral videos a day kind of thing. And like, I don't know which ones are driving conversions, so you have to know that beforehand before you start doing multiple videos per day. What drives conversion? I think it's different for every company. It should be about problem and solution. Skits, for example, for us don't work, because they don't target the problem well enough. I think there's a lot of nuance here. General ideas for …