Film a friend 'discovering' the app, with two faces and a moving camera

Host… of jobs and why they have that problem? Dan: I very rarely on organic try to experiment. I think there is way too much volume of videos to try to be creative and experiment with stuff. I think on organic, if you're really doing this at scale, you have to be doing probably 80%- I don't want to call it copying, but like looking at what's already gone viral before and then replicating that in your own way. And then 20% can be saved net new stuff.

DanLike it's irresponsible in trying to grow your company to not do formats that are already doing well, especially formats that can scale across verticals, across apps. Like I'll give you one example that- I call it Career Dave style. This guy, Career Dave, is from one of our competitors. Company's called Sorce. And he came up with this really great style that consistently goes viral for him. What I look for in UGC concepts in order for us to do numbers,

Danis concepts that are proven to go viral before. And you know, in this case like he did a 837, 210, 280, like let's just sort by popular. So not only is he putting up numbers, but it's actually it's also happening very consistently, and it's the same roughly one or two formats. This is really rare to find, that it consistently goes viral. Mainly, it feels very authentic in its discovery portion.

HostThat hook is actually really cool. I like how he has two faces in the hook. He has his own face and he has a friend's face, and then the camera's like moving. It feels super organic. Dan: Alyssa Home Finds. So check this out. This is video from Dupe. Host: Yeah. Dan: But like look at this. It's the same discovery- It's literally Career Dave style, right? It's like- And it has two people. Now it actually has three people. There's a third person in the background. So it feels like the first is discovering something.

HostVery quick interruption for a fun fact: Dan is a member of vetted group, Consumer Club. It's for consumer app founders. The median revenue of a Consumer Club member is $1 million ARR. This does not mean you need $1 million ARR to join Consumer Club, but it is for vetted founders that kind of know what they're doing and they have some value to add to the group. Just wanted to say that, and also, members of Superwall team are inside of Consumer …