Grow a simple app purely on paid ads, without outside funding

Dan… It's all this stuff." It's like, no, a lot of people just kind of like push really hard and like figure out what to do. One example is Headway. Did you hear about Headway? Headway is this app that gives you 15-minute book summaries. $2-300 million a year, 30% margins, and two times year-over-year growth on straight paid, on performance marketing, on paid ads. And it's a simple app. I don't know that it necessarily solves any painful problem.

DanIt's not like, "Oh, I have this thing every day. I wish I could summarize this book every single day and read a 15-minute summary." Like no one's asked for that. But they kind of just kept pushing and figured out paid ads arbitrage to scale to $2-300 million a year, and they kept pushing and pushing and pushing and pushing. They were bootstrapped the whole way, by the way. You just got to keep pushing in the right direction. It's hard for a lot of people. The success stories that you hear on here, you know, like, "I got to 3 million MRR in like 6 months." Like okay, that happens very rarely. For most people,

Danit's more difficult, but you can still get an insanely cool outcome. And I think indie hackers like kind of kill that because they just keep moving on project after project after project. I- I actually even blocked Peter Levels on on this thing because of that, because it seems like they just are totally against these bigger companies, like, "No, find your time." Like no, like if you've got a good product and people are paying like 50k a month …