Run ads that name a very specific pain, like 'run 10+ miles with tight hips?'

Dan… getting bombarded with all this junk, especially now with AI ads and all this stuff, and it's like horrible ads. Just literally connect with them as a person. Like I'll show you one of the best ad accounts I've ever seen, and I think if people took advice from this ad account, it's a thing called YOGABODY, and I bought it. I don't even like like yoga. I didn't even know I needed to stretch. It was like a stretching course. It's like 100 bucks.

DanI wasn't looking for this at all, but I kind of got served this and the ads were so good. They were like, "If you are running more than 10 mi and you have tight hips, here's why." I was like, "Okay. Holy shit, that's really specific, but I'm listening. I am running more than 10 mi. I have tight hips. What the hell is going on?" And I listened to the video, and then he presented the solution, and I was like, "Okay, actually that sounds pretty good." And then I still have four or five more ads that were like consistent in that messaging and like had proof points, I converted immediately. And if you look at his ad account, like

Danlike these posts are running for almost 2 years. Host: 2 years? Wow. Dan: This is one of the best ad accounts I've ever seen, and they're pumping. Like this is, I don't know, hundreds of thousands of likes, and like this- they're probably spending millions of dollars a month. Host: Can we watch the ad? "The best way to fix your squat and unlock your hips? It's not this." Interesting. I would guess this is like a retargeting ad, right? Because it didn't really start with a problem as much.

DanYeah, yeah. There's- A lot of them are like this. So I think I saw six ads before I actually converted. They were all in the similar style, and you could tell the first one I saw was kind of generic, and then I remember the next few were very like trying to figure out my pain point that I would convert on, and they finally found the pain point and I was like, "I'm in." And by the way, this experience to purchase the product- So people talk about this all the time is like conversion rate optimization. The experience to purchase the product was insane. I think it took me 15 minutes to check out,

Danand I had to stop doing it on my phone and go to my computer, cuz it was impossible to actually check out on my phone cuz it was like the checkout button was hidden. So if you're talking about conversion rate optimization, this dude had a website from like 2010, and I still- I wanted to pay him that $100 because the creative was so good, so there's a lesson in that. Same thing for like- I remember I saw like a podcast from them, and it was like they just ripped an onboarding or something. Somebody was like breaking down their onboarding

Danand like saying like, "Here's what the scientific, psychological," and they're like, "Yeah, we just ripped it." And I remember like I was talking to Zach, I was like, "Yo, like where did you get your onboarding?" He's like, "We just ripped from somewhere." And I was like, "I just ripped mine from somewhere, too." And so it's like the marginal benefits aren't going to be there. Like at least for ads, probably for any marketing you're doing with …