GTM Sauce

Minutes AI · B2C · AI note-taking app

Sell the same note-taking app to older users instead of students

~3x TurboLearn's revenue on 1/5-1/6 of the downloads

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What they did

Minutes AI offers essentially the same AI note-taking product as student-focused apps like TurboLearn but targets an older audience.

What happened

~$300K/month on ~30K downloads vs TurboLearn's ~100K revenue on ~170K downloads (Sensor Tower).
Stage
growth

In their words

Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy

Play from 32:00

Dan… something people want. So one example I'll give is like, you know, we can even go to Sensor Tower here and I'll show you the the notetaking apps. All right, so they're doing like It says like 100k over here, combining these two with like 170k downloads, and they're targeting a younger audience. And then you have like Answers AI. I don't know if they're dead or what, but like I haven't seen them for a while, like. So they're like 10, 15k MRR.

32:00

DanAnd then all of a sudden you get to an even older audience, Minutes AI, and they're doing 30k downloads and 300k a month. And do you know what I mean? TurboLearn I think is doing a tremendous amount more views, like 170k downloads. They're just targeting an older audience and they're making three times more money with like 1/5 or 1/6 the amount of downloads. So there's a huge lesson in there, like if you just literally like For them, it's the same freaking app just targeted towards a different audience.

32:30

DanConsumer example is like Masterschool. It's like a random bootcamp that services mainly German students. So they were doing decent, right? Like $50 million a year. Took them a while to get here, too. And then immediately they tripled in like in a quarter. And what changed? They had this thing called Maestro. This is actually not the product. This is like a a funnel to get you to apply to their bootcamp, but I think they figured out a way to give …

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Tags: older-audience, audience-selection