GTM Sauce

PrepAI · B2C · AI job search app

Recreate real people's job-offer videos with actors; sell in the comments

Dan calls it illegal; commenters caught on and videos are being taken down

Failedorganic-short-videougc-creators

What they did

PrepAI copied viral videos of real people landing jobs or getting laid off word for word with actors, making it seem the creator landed a job, then converted in heavily moderated comments ('I got it from PrepAI', 'use my code'). Also copied Massive's onboarding, colors and buttons. Dan warns against it as illegal (FTC risk).

What happened

Called out publicly; appears to be taking videos down.
Stage
growth

In their words

Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy

Play from 25:30

Dan… yourself like copying stuff early on, it's fine. In this case like, this company straight up copied word-for-word our onboarding, the colors, the buttons, every single detail. And then they started copying viral formats and making it seem like this user actually landed a job. So one format that has been working for- "Oh, I landed a job finally. It's like war is over," and this format was going viral. It was a good format. And it makes it seem

25:30

Danlike they are actually landing a job, and then in the comments, that's where they convert. So they get kind of a lot of people to go, you know, like shout out to PrepAI and they're converting people in the comments, and then people are coming in, "Use my code for for PrepAI." So the comments are really moderated. The video has nothing to do with like converting people. It's a Trojan horse to like get comments and engagement and then convert people in the comments. The fact that she's lying and acting as somebody else, like this is- this is definitely illegal. There's another format that they're running right now.

Dan… that, and as soon as more people catch on, they're just like, "This is psychotic." Dan: So another thing that they're doing is like, they were running like recording that they were getting either fired or accepting a job offer. So it's like they would put their phone down and they would record themselves getting a job offer, and then in the comments, they would be like, "I got it from PrepAI." What they did is they copy viral videos really well.

26:30

DanSo they grabbed viral videos of people landing jobs, and some of the creators we worked with too, they were like, "Holy shit, like this was my real like layoff video or my real job offer acceptance video," and they copied word-for-word. Host: I actually know someone who made a real job acceptance video and it wasn't for a brand or anything, and then someone else ripped it. Dan: That's what's happening right now. It's very illegal. It looks like they started to take it down, thankfully. Looks like they got called out for it. Host: The commenting strategy is pretty interesting, though.

27:00

HostHow would you use that? Dan: I would never. I don't agree with- Like I'm here to build this company for a very long time and make it a really big company, build it for 10-plus years, and so I just won't do any of that stuff. Like it doesn't matter if it- If it's a difference between like a $100 million a year or $200 million a year, I'm not going to do it. Host: For sure. Yeah, definitely. Cool. What do you think about indie hackers? Dan: Yeah, I …

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Tags: tiktok, grey-hat, fake-testimonial, comment-conversion, copied-content