Have a creator repeat one format for weeks, building on any 6K-view video

Host… for consumer app founders. The median revenue of a Consumer Club member is $1 million ARR. This does not mean you need $1 million ARR to join Consumer Club, but it is for vetted founders that kind of know what they're doing and they have some value to add to the group. Just wanted to say that, and also, members of Superwall team are inside of Consumer Club to help you with your paywalls. That's it. That's the interruption. Back to the episode.

DanYeah, I don't know if you saw where I screen-shared, but like there's dozens of videos in this exact same style from like a dozen-plus different accounts. When you find a format like that, you need to run with it. Breaking that down, you need to figure out why it works and then figure out how to be able to replicate it. In Alyssa's case, it took her weeks to actually figure out this format. Like all these videos were doing hundreds of views, hundreds of views, and she started doing this format and it was like kind of, not really,

Danand then, you know, it took her a few weeks to really get to to this, but she was doing the same thing over and over and over again. And I will say like, the ones that were getting lower views didn't feel authentic at all. But then when you watch this- Host: Wow. It's so nuanced. It's like almost the same thing, but just the micro-expressions and everything. Dan: Yeah, and that's the difference, dude. The same format, 382 views versus 1.7 million. And the conversions here, I know are insane, like the conversions for this format are very high. So like,

Dan… have to coach them into that. You have to have them keep pumping that for weeks if you really believe in it. People like talk about UGC as like, "Oh, let's try all this stuff." No, most UGC accounts looks like is 500 videos, you know, a few hundred views. They look like garbage, they're trying different stuff. They're not like iterating on concepts that- Like if they got 6,000 views, they're not taking that and like trying to iterate on it, so

Danit's just all slop. What she did was she was like, "All right, I'm going to try one thing. You know what? There's this other concept that's working. Let me try this. Oh, it got 6,000 views. Let me keep going here," and she went for another 4 weeks after that to get to where she was. That's UGC. Like you really got to like 80% has to be copying what's already gone viral, because that's what's going to go viral again. Host: I love this format. This is so good. The other guy, I also found like I searched careers, apply to jobs keywords, and then some of them are like the street interview, like, "What do you do at work?" Yeah, there's

Hostthe guy. This video did 3,000 times the engagement of the median engagement. Dan: Three points about this, too, like this is a good time to bring up. Number one, we did a video that had 11 million views and almost no conversion. It had conversion. It was like 20k MRR, like relatively not a lot. I'll show you that video right now. Another thing is like the like grey-hat UGC right now, I'm seeing it happen a bunch. It's psychotic and I think it …