Copy a proven onboarding from another app and focus on ads instead

Dan… check out on my phone cuz it was like the checkout button was hidden. So if you're talking about conversion rate optimization, this dude had a website from like 2010, and I still- I wanted to pay him that $100 because the creative was so good, so there's a lesson in that. Same thing for like- I remember I saw like a podcast from them, and it was like they just ripped an onboarding or something. Somebody was like breaking down their onboarding

Danand like saying like, "Here's what the scientific, psychological," and they're like, "Yeah, we just ripped it." And I remember like I was talking to Zach, I was like, "Yo, like where did you get your onboarding?" He's like, "We just ripped from somewhere." And I was like, "I just ripped mine from somewhere, too." And so it's like the marginal benefits aren't going to be there. Like at least for ads, probably for any marketing you're doing with short-form, it's going to be in the creative. Like if you make people want your product, and if it's a good product that actually solves their problem that they want, they will freaking break down walls to get it. You should focus on that first. Host: That's a great lesson. Just rip stuff. I guess don't fully copy,

Hostbut like if you just look at an ad or you look at a piece of video and you break it down the way that you did, like, "Oh." Like you're not aware that your joint pain was attached to your 10-mi run. You didn't even connect that, so you weren't even problem-aware. That's something I've heard about cold audiences, is like if you want to sell completely direct-response on ads, you actually want to find the people that are not even problem-aware so …