Relaunch your stalled UGC creator program with fresh energy

Host… I'm optimizing for conversions." It would continue to show it to eyeballs that are similar to the eyeballs that just purchased, compared to this where it's just showing it to more and more people regardless of who's converting and you're going to hope that you get some. But it seems like it's still a pretty good strat. Like if you have 11 million views and like some percentage of those views are high-converting, does it feel worth it to you?

DanGetting to there is actually pretty hard and took us a bunch of shots on target. Like at that by the time we got to this video, we'd been running a UGC program for like a year. I really just like wanted to restart it and put a lot of new energy into it, and this happened within the first like 4 days of like restarting that UGC program. But then that program dies, like you know, it's just like it requires a lot of management. So the question is, is it worth it? For me, it's only worth it if, number one, it's something that I can do relatively long-term and scale hard.

DanI feel like UGC just like doesn't scale that hard. We could talk about like Clueless a little bit here, because you're- It's tough to get signals about what converts and what doesn't. And I think that you should pay to get that data, so I think maybe paid ads is a better approach for that than at least UGC, because you get real data of what's working and what's not, and you can iterate much faster versus having to guess and take random shots to …

Dan… creators, and they have another like 100,000 on TikTok shop, and they were doing maybe nine-plus figures. But Neuro Gum kind of is for everyone, you know? So they really only just care about views, and maybe paid doesn't work for them as well. So this is why I'm saying like really take this with a grain of salt and see if it applies to you. I think that's what a lot of people don't do. But if you're thinking about really the like conversions,

Danand that's an important point for you, and then scalability, like paid is probably the answer, because you get so much more data so much faster. With this format, does it matter? Again, it doesn't scale for me. Because in order for me to get this to scale, like I'd have to hire 2-, 3-, 400 creators who kind of would be doing that exact same style over and over again, manage them. Like it's just- It's a lot more work. Let's talk about some like bad stuff. There's a company called PrepAI. I think they started with this like Nicole spam account.

DanThey're doing two or three different types of skits and it's like- It's causing a lot of people to see that, at least in some of the group chats that I'm in, and be like, "Oh, we should do similar." And people are coming to me and being like, "We should do similar." And I think like this should be squashed immediately. Kind of for anyone listening, I think they're trying anything and everything to get views. Not only is it illegal, it's also just …