Change your subscription pricing behind a hard paywall

Dan… your job search on autopilot" or "Use AI to fill out job applications" or like all this stuff, it like- It's not as clear. But Tinder for jobs, like people are like, "Oh, my god." It increases reply rates from creators, it helps us do like two to three times more views, probably. Like simplicity and clarity, build a great product, but also helps your audience understand your product. Host: So you did viral LinkedIn post. How do you grow now?

DanRight now, it's just as many consumer subscription apps, it's going to be paid ads, UGC, and influencers. And you know, whatever's working at that moment, wherever you've unlocked arbitrage, it's like that's what you're pushing. You got a hard paywall, like sell your product. Host: That's interesting. Yeah, it's a subscription product? Dan: Yeah, and if it solves a problem, people want to pay for it. Host: Well, how did you do a blend of UGC, influencers, ads? Is that also how you grew to 2 million ARR?

DanSo I'll tell you just like step-by-step. I'll like completely break it down how anyone can get from $0, to where we were, like to 10k, 20k, 50k, 100k, etc. We've tried everything, right? I've tried all the hacks and stuff along the way. So like what works for us might not work for you, what works for one company might not work for another. I started to realize also why, so maybe people can avoid some of the mistakes I've made. Pretty much from …

Dan… on your own. Like get the main idea behind why you think their thing worked, and then take it back to your own company and take a bunch of shots and- and keep trying to figure that out. At least that's what I do. Host: Let's say someone's at like five-figure MRR and they're trying to get to six, and they're kind of in this research loop. When you're at that stage, what is the thing that you just- pure execution, you just got to go do that thing?

DanPricing changes, UGC, content, whatever you have energy for and whatever you think you can do. Like there's going to be stuff that you really want to do and that is like feels like a shiny little object, and you're like, "Oh, my god. They just reached 5 million MRR with this one hack." Like, no. It worked for them for a very specific reason that you don't know why, and you can't scale. I'll give you the bumps of what it was for us. We doubled our revenue from pricing changes. We increased revenue 50% by doing ads in a specific way,

Danbut all that stuff came from 80% of stuff that didn't work. And it came together almost like not on purpose. Like I didn't know what would work, and I was just trying, and now I know why it works, and I know how to scale it, and I know like, oh, I know exactly the path to a million MRR. Some people see UGC and they have this anxiety, like, "I really want to do it. It's what's going to bring me from five- to six-figures to seven-figures MRR," but …