Pitch the app as 'Tinder for jobs' instead of describing the AI

Dan… another big thing that I really like about present day is like, we are- It's me, it's a full-time engineer, and I have a handful of like VAs and like ops people. Host: And what was like the hook? What do you think made that go viral? Dan: I almost did it as like in spite to the engineer, cuz I was like, "Watch this. It's going to get two likes." I didn't even share it to anybody. It just kind of picked up steam organically. So I think like

Dana good idea is a good idea, and I think if you just communicate it clearly, people will pick up on that. When I say Tinder for jobs, people get it like this, but if I say like, "Oh, it's your job search on autopilot" or "Use AI to fill out job applications" or like all this stuff, it like- It's not as clear. But Tinder for jobs, like people are like, "Oh, my god." It increases reply rates from creators, it helps us do like two to three times more views, probably. Like simplicity and clarity, build a great product, but also helps your audience understand your product. Host: So you did viral LinkedIn post. How do you grow now?

DanRight now, it's just as many consumer subscription apps, it's going to be paid ads, UGC, and influencers. And you know, whatever's working at that moment, wherever you've unlocked arbitrage, it's like that's what you're pushing. You got a hard paywall, like sell your product. Host: That's interesting. Yeah, it's a subscription product? Dan: Yeah, and if it solves a problem, people want to pay for it. Host: Well, how did you do a blend of UGC, …