Post comedy skits aimed at college students

Dan… no proven way to look at when you get a video and when you get downloads and views. Like early on it's actually great, because you're not getting that many viral videos. So when you do get one, you can clearly see in Stripe or in RevenueCat, whatever, that like is this converting. And you have to build that muscle early on, so that you can know when you're getting lots of viral videos like which videos are converting, cuz right now we're getting

Danthree, four, five viral videos a day kind of thing. And like, I don't know which ones are driving conversions, so you have to know that beforehand before you start doing multiple videos per day. What drives conversion? I think it's different for every company. It should be about problem and solution. Skits, for example, for us don't work, because they don't target the problem well enough. I think there's a lot of nuance here. General ideas for content guidelines is we found a hook that consistently converted. It consistently found the right audience. So you need to, number one, target the right audience.

DanIf you hook them with the right problem, then you've got them. And then if your solution actually solves the problem, you can convert them. So that first part of getting the right audience with the right problem is actually the hardest part. One example is like, we've done a bunch of skits that are targeting like college students. College students don't convert for us at all. They kind of just like don't care about internships, they don't care about applying to jobs, they just will not pay for job search, won't pay. Pretty much if you target the right audience. So for example, we had one where it was like, "Stop using LinkedIn to apply to jobs."

DanNow look at the nuance here. Like, "Stop using LinkedIn to apply to jobs," and we'll get a million views on that. If it's done well, it'll convert very highly. If we say, "Stop using Indeed to apply to jobs," there's almost no conversion, which is psychotic. We can use the same thing, but when we say LinkedIn, it targets like more white-collar folks. It targets our demographic better. If you say, "Stop using Indeed to apply to jobs," it targets a …