Pay influencers a monthly retainer to post about the app

Dan… scale it, and I know like, oh, I know exactly the path to a million MRR. Some people see UGC and they have this anxiety, like, "I really want to do it. It's what's going to bring me from five- to six-figures to seven-figures MRR," but they don't post any videos. It's 90% of people, probably. They don't post a single video, or they don't hire a single creator, or they don't work with a single influencer, because they're scared, they're anxious.

HostThat's actually such good advice for like like a lot of entrepreneurs. I mean, I think people get super stuck in just researching endlessly. That makes sense, like if you just spend all that time executing and then failing 80% of the time, then you would reach the the answer. Dan: Sometimes you just got to fucking lock in and like just get conviction on your own thing. Like stop reading other people's stuff. Host: Not your story, yeah. Well, so what was the strat? What did you try to copy? Dan: Working with influencers on a monthly retainer basis. I think we got killed by lack of conversions. Like we could do views, but we got killed- We chose the right influencers versus for us, like how many of those people are actively applying for jobs? White-collar jobs.

HostThat's a good lesson. It's just it's not every tactic is going to work. Thanks so much. This is a great episode. Dan: Yeah, it was fun. Appreciate you, man. Host: All right, one more fun fact to finish off this video. Did you know Superwall, the paywall company, their employees that work at the company actually use their own products with their own mobile apps. So a lot of the employees of Superwall actually are founders and they're building …