Check Stripe or RevenueCat after each viral video to see if it sold

Dan… conversions. But I will tell you, I think we do maybe 3 to 4 million views per week roughly. Host: That's a lot of views. Dan: Yeah. So when we were doing like 500k views, we were actually probably converting as much. We just started to scale up on the influencer and UGC side a lot and test a lot of new stuff and it didn't work. So that's the position we're in now is like, we really wanted to get more views. We figured out what was getting views

Danand we thought we knew what was converting, and we tried to scale that up and it broke. So I think it's a constant game of like, there's no proven way to look at when you get a video and when you get downloads and views. Like early on it's actually great, because you're not getting that many viral videos. So when you do get one, you can clearly see in Stripe or in RevenueCat, whatever, that like is this converting. And you have to build that muscle early on, so that you can know when you're getting lots of viral videos like which videos are converting, cuz right now we're getting

Danthree, four, five viral videos a day kind of thing. And like, I don't know which ones are driving conversions, so you have to know that beforehand before you start doing multiple videos per day. What drives conversion? I think it's different for every company. It should be about problem and solution. Skits, for example, for us don't work, because they don't target the problem well enough. I think there's a lot of nuance here. General ideas for content guidelines is we found a hook that consistently converted. It consistently found the right audience. So you need to, number one, target the right audience.

DanIf you hook them with the right problem, then you've got them. And then if your solution actually solves the problem, you can convert them. So that first part of getting the right audience with the right problem is actually the hardest part. One example is like, we've done a bunch of skits that are targeting like college students. College students don't convert for us at all. They kind of just like don't care about internships, they don't care …