Turn a $5.99 paid app into a free download with a subscription

… to kind of pay some of this forward and to hopefully this helps any small developers or anybody kind of understand what it takes to to get to this level and get to this point and I'll actually break down the journey too so it's just not all kind of academic right so this app you know like you said you know almost seven six million dollars you know over the last 10 years you know 10 years we did since 2021 was the big growth this is where we

flipped the app it was a paid app 599 and then one day we said let's make a subscription app and literally overnight in December, we went from like $200 a day to $2,000 a day just by making a subscription app. And then we raised the price to a lifetime price. So that was the big game changer for this app. We didn't realize the goldmine we were sitting on and how valuable this was to users to get their data into Apple Health. So that was a big, big win for us. You know, here's some conversion notes here. You know, we have a, you know, impression to

install rate about six percent um yeah yeah so you know this is this is a really good uh rate you know something you can uh measure on um you know this the five percent to one percent is also uh install to purchase we have about six percent installed purchase rate uh five percent are up front one percent is kind of on the back end you know after they close we have a soft paywall which you know i know is you can argue is a some apps are good some …