GTM Sauce

Bickster · B2C · small app studio

Build quick AI-coded versions of several app ideas; keep the one that sells

Unknownvalidationfeature-development

What they did

Treat app concepts like UA creatives: use AI code generation to build a 'minimal believable product' (a bit more than an MVP so users believe it) for several angles (e.g. running app: weight loss / beginners / 5K), sell each angle in UA, and invest in whichever makes the most money. Flow: pick an angle -> build -> ASO -> UA -> paywall -> decision.

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 17:04

… a lot of failed apps in between before we found the one that really breakthrough broke through. So really pay attention to this. I love this concept as I was preparing for this interview. Yeah. And I think, you know, at a high level, like this is this is how, you know, you do you a creatives. Right. I mean, this is what I'm going to show you is the same way you test you a creatives now with AI and be able to generate code in apps really fast.

17:04

you know you'll see I came up with a new kind of acronym for MVP you know and this is what we do right and you know it's the same process right you know you can build apps for five different types of concepts right and then you test the concept right and then you find which concept makes you the most money and that's when you invest and maybe I'll find maybe they don't make any money and then you have to say okay forget it but at least you didn't spend a lot of time and money on something that doesn't work right um so i love it uh you know this is our we we got into so our chatster app i'll give

17:41

you a little background this real quick our chatster app is an you know it's an ai app and we dug in some of the data and we found that um people who do religious queries really are stick around right they're they're just they love they love ai they love a whole lot of stuff so you know and so we said okay let's do it let's let's see how you know let's do a specific bible app for it So we did a Bible app and, but once again, we had to go through …

… to get them to a certain point in the process right um and sell all these concepts in your ua and then see which one converts the best where you make the most money and then you kind of dial in on that concept right i love it yeah um and you can do it now like before you know it cost hundred thousand dollars to do one app it's now you know it's definitely you know uh disruptive what everything's going on with i never thought i would see how code

24:32

generation it does these days it's crazy um so you know here's kind of the you know the process pick an angle build an app aso ua paywall decision right i mean it's that simple you know from my perspective right uh you know i think aso is important i think the and i think i get into this a little bit uh core loop let's see but you know here's my new thing you know the the minimal believable product right like it's not mvp where am i in my in my opinion it's it's an mvp right it's a believable product what users can believe in and they'll pay for it right that's what you

25:06

want right you don't want an mvp in my opinion you want a believable product right um and that may be a little more than mvp right you may want to do a couple more concepts but you can now with ai you can go a little farther in your software right right and take the extra day or two to do more concepts in your app it's crazy right um so i would go to the to the nth degree a little bit then three but go a little farther than mvp to make it more …

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Tags: minimal-believable-product, concept-testing, ai-codegen