Title the App Store page with plain search terms and put the brand last

… in my opinion over like since 2021 um you know their aggregate attribution is working really well for us um and it's it's really finding the right audiences and that's a whole nother that's a whole other uh story we can do steve and creatives and let's do that yeah but that's uh but that's a whole nother uh but anyways you know back to your app store page this i think this is super important too right this is nothing else it's like you said if

If people are doing something else, maybe you would pay attention to this one. Is, you know, what we do is be very engineered, very geeky, very literal about everything in your app store page when you're launching. Don't get fancy. Don't try to come up with a cool brand name and all that crap. Don't. No, no. Stay very literal. Put high intent keywords, high volume keywords. And not for volume. We're not looking. This is one thing. Don't worry about volume. Like, don't worry about ASO volume and, oh, my God, organic. you're so far from that position most of the time when you first start out worry about conversion

right worry about people care worry about it's believable right um so put you know literal popular terms you know if you have to do a brand put it last in your title right um your subtitle should convert don't worry about keyword stuffing and all that stuff right now you can do that later you know you want people to read it and you want to convince them to go to the next step right so don't keyword stuff put something in there that's really going to hit home to them so they go to the next step which is you know look at your screenshots right um icon really simple with bible app we get

… we had we've done some testing on this this is our best one you know you gotta still continue to test when you do this stuff because you do want to optimize a little bit right um and make sure you don't have a really bad icon right so and that's really the only thing you're doing you're not trying to optimize you're just making sure you don't have a really bad one right this is our best one yet uh we're doing a test with a blue one right now but

uh you know bible companion chat i mean very direct read scriptures understand it like i mean you know this is what we do like you know read is probably not a great keyword but we're not we We don't care about that. We don't care about volume. We care about conversions, right? You know, and this, all the, you know, all of our screenshots just really in the hero image. We have another custom product page that's really good hero image and that we're gonna release soon. But, you know, tap in reverse, all this stuff is what the user wants and what we found in our ads, right?

And what people respond to the most. So, you know, over the course of time, you can iterate a little bit based on how well your ads do and change your screenshots. but just go literal what they want. Give them what they want. Don't get fancy, right? I love it. It almost feels like we have a similar philosophy, Chris, because if you, and I completely agree with you on this point where you're starting with ASA, and it's just for testing because you …