Put a hard paywall with one lifetime price on an app ranking in search

… advice i'd give to those people what do you when do you decide to move out of lifetime or do you just stay with lifetime for certain apps we always not always but most of our apps do lifetime sometimes financially like ai apps they don't make sense we can't give a lifetime to an ai app right that you know we're paying subscriptions to all the major um ai vendors right so um but apps that don't have that reoccurring cost extra reoccurring cost

um lifetime right it's just a way to go or have low ai usage like the ai like the bible app the costs are real the ai costs are so low that we can if we can do a lifetime right it's no big deal right okay yeah i love it you know what i should do is i'm gonna do what you just said i'm gonna go to the slide slide 18 and i'm gonna i'm gonna do this chris and i'll let you know we have an app that's doing fairly okay on the on aso i'm gonna hard paywallet now i'm just gonna do a one

time lifetime offer and i'm just gonna see how it goes and i'm i'm gonna run your playbook and i'll update everybody on this playbook but i really love the simplicity of this playbook i already know there's demand you know like we have a similar approach to building apps i know there's demand i know what the keyword should be i'm just gonna run it and then we're just gonna test a bunch of lifetime offers yeah yeah thank you for that yeah see where you can go with it chris i got a personal question so you've been dealing with meta ads so we have a fitness app that's targeting more like the 65 and up.

Yeah. The, we do very well organically. So, and it is a yearly offer up around $40. I can't get Meta to work, Chris. We've got good hook rates. We've got good click-through rates, but nobody's buying from Meta. They're all buying when they search for something organically on the Apple App Store and ASA, but I can't get Meta to work. So we spent, you know, three, $5,000 on Meta, 150 bucks a day. I'm willing to spend. I just can't make it work. Any …