GTM Sauce

Chatster · B2C · AI chat app

Spin off an AI Bible app for chat users who asked religious questions

Sold at $29.99 lifetime with little effort; ads near break-even

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What they did

Analyzed Chatster (general AI chat) data, found users asking religious queries retained best, and built a dedicated AI Bible app for that segment.

What happened

Bible app validated at $29.99 lifetime with little effort; ROAS near break-even and growing.

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 17:41

… you can build apps for five different types of concepts right and then you test the concept right and then you find which concept makes you the most money and that's when you invest and maybe I'll find maybe they don't make any money and then you have to say okay forget it but at least you didn't spend a lot of time and money on something that doesn't work right um so i love it uh you know this is our we we got into so our chatster app i'll give

17:41

you a little background this real quick our chatster app is an you know it's an ai app and we dug in some of the data and we found that um people who do religious queries really are stick around right they're they're just they love they love ai they love a whole lot of stuff so you know and so we said okay let's do it let's let's see how you know let's do a specific bible app for it So we did a Bible app and, but once again, we had to go through the process, right? And proof of pay is all about ladders, right? You start with a low price and you work your way up to you find a price that works, right?

18:12

And if you don't find a price that works like this 29, you know, you kind of say, oh my God, if I can't, if I can't get past 499, then there's a problem, right? Then you kind of go on to the next concept, right? And our concept right now is understanding the Bible, right? Using AI to help people really dig into the meaning of the Bible. if they're stuck on a verse or they want to relate it to their own personal life. They want context. They want …

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Tags: spin-off, usage-data, vertical-ai