GTM Sauce

A fitness app for over-65s · B2C · host's own app

Run Meta ads at ~$150/day for a fitness app for people 65+

Nobody bought after $3-5K; buyers came from App Store search

Failedpaid-social

What they did

Host's fitness app for 65+ (~$40/year): ran Meta at ~$150/day, $3-5K total, with good hook rates and CTR. Guest's diagnosis: verify attribution, campaign structure, optimize for purchases, iterate creative.

What happened

Nobody bought from Meta; buyers come via App Store search (organic and ASA).

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 43:19

… of this playbook i already know there's demand you know like we have a similar approach to building apps i know there's demand i know what the keyword should be i'm just gonna run it and then we're just gonna test a bunch of lifetime offers yeah yeah thank you for that yeah see where you can go with it chris i got a personal question so you've been dealing with meta ads so we have a fitness app that's targeting more like the 65 and up.

43:19

Yeah. The, we do very well organically. So, and it is a yearly offer up around $40. I can't get Meta to work, Chris. We've got good hook rates. We've got good click-through rates, but nobody's buying from Meta. They're all buying when they search for something organically on the Apple App Store and ASA, but I can't get Meta to work. So we spent, you know, three, $5,000 on Meta, 150 bucks a day. I'm willing to spend. I just can't make it work. Any feedback you got for me or do you need more questions?

43:52

Yeah. Yeah. I mean, I don't know what kind of setup you have on meta, right? You'd have to look at that. Obviously you have to make sure your, your attribution is all working. This is all the technical things, right? You know, make sure that's solid rock solid, right? That took us a while to dial that in with all the meta. There's not a good, there's not really good documentation with meta for developers to be honest. It's really bad and it's old …

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: meta, older-audience, hook-rate