Test with exact-keyword Apple Search Ads, then scale on Meta

… want to do a couple more concepts but you can now with ai you can go a little farther in your software right right and take the extra day or two to do more concepts in your app it's crazy right um so i would go to the to the nth degree a little bit then three but go a little farther than mvp to make it more believable so you can test your concepts you're giving me so many ideas here chris i love this yeah it's great it's a it's a it's a great

way to do it um you know and i let me get an exact uh start with intent and it was the exact match keyword yeah i mean this is what we did with asa you know high intent you it's you can do it's easy to do find hindsight keywords for your app do some broad match expansions you know cleaner attribution less creative noise right so that's you know and then phase two we did meta right which that blew my mind how successful that was um or going it's starting to be very successful conversion rates were even higher i met in asa it was it blew my mind that that that meta met us back i don't know

if people i'm sure people are in to matter again but the last year their attribution is spot on which it wasn't in my opinion over like since 2021 um you know their aggregate attribution is working really well for us um and it's it's really finding the right audiences and that's a whole nother that's a whole other uh story we can do steve and creatives and let's do that yeah but that's uh but that's a whole nother uh but anyways you know back to …