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Bickster · B2C · small app studio

Use Adapty to change prices and paywalls without an app update

Workedexperimentationpaywall

What they did

Use Adapty for paywall A/B tests, analytics and remote onboarding flows so prices, copy and plans change on the fly without new builds or App Review.

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 34:45

… Day one ARP was lower than the $29. So, okay, this is good, right? We found a spot. $29 is a good place to start, right? And, you know, let's go from there. Let's start to optimize. Let's do the creatives, right? And let's go from here. So basically this passed, we're like, okay, $29.99, that's good, right? This is lifetime, boom, right away with no really work done to this app right um so um hey chris what yeah what are you using any tools or

34:45

i guess adaptee are you using adaptee to ab test all these a walls and price points or oh yeah right now yeah yeah yeah yeah you have to use something like adaptee adaptee is amazing they do the analytics and the ab tests and you know they have onboarding stuff you can do now with you know with flows and things so yeah you got to use that stuff dynamically you don't want keep shipping a new app every time you want to do price test i mean that's so you know 2024 maybe you know like you know these days you know use use the dynamic paywalls dynamic onboarding right so

35:16

you can change the prices change the language change you know whatever whatever you want on the fly and you don't have to go through the apple guards um to get a you know a new version out name hc says what's your row ass this app is still working on row as you know we're about break even right now um this app is still uh on a nice trajectory you know you gotta kind of go right there so uh we're doing a good job um at it you know we started obviously zero and worked our way up 25 50 75 right so we're getting there um we actually we have a new price 39.99 for this app

35:51

just it was didn't couldn't update we don't have a lot of uh just kind of slide but 39.99 is our new price it's actually beating 29.99 you know could it be all the reviews we're having could it be the word of mouth but we're 39 is is actually beating 29 um by a low by a good margin right now so we're we're still growing i love it i love it yeah we are we're getting chris right at the testing phase this is beautiful yeah yeah we're still in …

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Tags: remote-paywalls, remote-onboarding