Bickster · B2C · small app studio
Lay out paywall plans side by side instead of stacked
~2 points higher conversion (guest unsure of the exact number)
What they did
What happened
In their words
How He Built an $800K ARR App Using Simple Strategies
… you just stick with the one offer it depends on what stage you're at right view all plans is great we use that with our other chaster app it's definitely a way to kind of you know to to have people expand if they don't like it or they don't. But yeah, I mean, you know, I would do one offer. Like he's got whoever the developer has got this one lifetime, which is great. I would put that first, right? You know, I'd move that to the top personally.
Right. And then, you know, kind of, you know, and then do A-B tests on this. Like you got to like we change what we did is we went from that our first real quick on that we had the vertical right and then we went to horizontal and there was like a huge change in conversion rate like it was like two percent of some crazy number like that right just by switching the orientation right really yeah groove like the the horizontal was better than the vertical yeah horizontal was better yeah horizontal was better than vertical and you're
also able to put when you do horizontal you're also able to put a little more information we did stuff like you know cheaper than coffee and a little just little things in there that kind of say oh i get it yeah this isn't that much right so you can do those little little nuggets in there right when you do with the horizontal i think um that may help that team help a little bit hey chris i did put something in the private chat just for you to take a peek at but while you're doing that i do want to let you also know that you're you won my friend so next mau 2027 drinks
on me maybe yeah yeah and lock and we just that's awesome no yeah i appreciate it you know um just one you know you know bixter you know i a lot of information here and uh you know we're for sale right um you know we're looking to uh sell some of our apps or the business right so if anybody's interested out there in uh an app publishing company uh you know chris at bixter.com is my email and uh love to talk to you yeah we've got chris's info …
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More from this episode
- Turn a $5.99 paid app into a free download with a subscriptionRevenue jumped from ~$200/day to ~$2,000/day overnight
- Sell lifetime access instead of subscriptions unless the app has real running costsWorks well across their apps; subscriptions drew complaints on one
- Offer $59.99 lifetime or $39.99/year with a 3-day trial on a closable paywall~6% of installs buy; best revenue per 1,000 users of the variants tested
- Keep installs about half organic, half paid; fund only channels returning 2-3xOn track for ~110K MRR
- Use Apple Search Ads only if the cost per install fits your numbersBest paid channel for this app; too pricey for many of their others
- Run Google and Bing search ads and feed sales back to them every nightTwo of the three main paid channels; Bing small but profitable
- Test a one-screen landing page against sending search clicks straight to the App StoreDepends on the app; no general rule
- Test lifetime prices from $4.99 up to $49.99 at fixed ad spend to find the ceiling$29.99 beat $49.99 on day-one revenue; a later $39.99 now beats $29.99
- Build quick AI-coded versions of several app ideas; keep the one that sells
- Spin off an AI Bible app for chat users who asked religious questionsSold at $29.99 lifetime with little effort; ads near break-even
- Launch with a hard paywall, one offer and no free trialOne offer gave the clearest pricing lessons
- Test with exact-keyword Apple Search Ads, then scale on MetaMeta converted even better than Apple Search Ads
- Set Meta ads to find buyers, not installs, and test videos at ~$500/dayInstall-to-purchase rose from ~6% to ~18-20%
- Title the App Store page with plain search terms and put the brand last
- Test app icons first, including wildly different versionsGuest says icons move conversion most; no numbers
- Test dropping the onboarding screens entirelyNo onboarding won in several apps; even one welcome screen hurt
- Use Adapty to change prices and paywalls without an app update
- Show one offer on the paywall with a 'view all plans' link
- Skip paid attribution tools; use Meta's own numbers, in-house tracking and Mixpanel
- Put a hard paywall with one lifetime price on an app ranking in search
- Run Meta ads at ~$150/day for a fitness app for people 65+Nobody bought after $3-5K; buyers came from App Store search
Tags: plan-layout, horizontal-plans, value-framing