GTM Sauce

Bickster · B2C · small app studio

Lay out paywall plans side by side instead of stacked

~2 points higher conversion (guest unsure of the exact number)

Workedpaywall

What they did

A/B tested vertical vs horizontal plan layout; horizontal also leaves room for small value nuggets like 'cheaper than coffee'. App not specified.

What happened

Horizontal beat vertical by roughly 2 points of conversion (guest unsure of exact number).

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 57:47

… you just stick with the one offer it depends on what stage you're at right view all plans is great we use that with our other chaster app it's definitely a way to kind of you know to to have people expand if they don't like it or they don't. But yeah, I mean, you know, I would do one offer. Like he's got whoever the developer has got this one lifetime, which is great. I would put that first, right? You know, I'd move that to the top personally.

57:47

Right. And then, you know, kind of, you know, and then do A-B tests on this. Like you got to like we change what we did is we went from that our first real quick on that we had the vertical right and then we went to horizontal and there was like a huge change in conversion rate like it was like two percent of some crazy number like that right just by switching the orientation right really yeah groove like the the horizontal was better than the vertical yeah horizontal was better yeah horizontal was better than vertical and you're

58:17

also able to put when you do horizontal you're also able to put a little more information we did stuff like you know cheaper than coffee and a little just little things in there that kind of say oh i get it yeah this isn't that much right so you can do those little little nuggets in there right when you do with the horizontal i think um that may help that team help a little bit hey chris i did put something in the private chat just for you to take a peek at but while you're doing that i do want to let you also know that you're you won my friend so next mau 2027 drinks

58:48

on me maybe yeah yeah and lock and we just that's awesome no yeah i appreciate it you know um just one you know you know bixter you know i a lot of information here and uh you know we're for sale right um you know we're looking to uh sell some of our apps or the business right so if anybody's interested out there in uh an app publishing company uh you know chris at bixter.com is my email and uh love to talk to you yeah we've got chris's info …

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Tags: plan-layout, horizontal-plans, value-framing