GTM Sauce

Fitbit to Apple Health Sync · B2C · Fitbit sync utility

Offer $59.99 lifetime or $39.99/year with a 3-day trial on a closable paywall

~6% of installs buy; best revenue per 1,000 users of the variants tested

Workedpaywallpricing

What they did

After many A/B tests on price and free trials, landed on a simple soft paywall with minimal onboarding (utility app, no emotional build-up): $59.99 lifetime and $39.99/year with a 3-day free trial.

What happened

~6% install->purchase: 5% on the upfront paywall, 1% after users close it; the best revenue per 1,000 users of the variants tested.

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 11:49
11:19

i get to learn from everybody and the guests too all right hey chris is super cool oh sophia she's my she's my uh she's awesome the lady at she's my customer support at adaptie they're an amazing company yeah okay well she's spying in on you all right chris back to you uh yeah so this is uh the 50 10 that we've seen some major growth um and i don't i can tell you

11:49

why we've seen some major growth in the last three months but uh it's been it's been great and you'll see some some bigger numbers than uh we started with so um the monetization works because it's we really we've tried to keep it so simple with this app it's a utility app i think you got to keep simple utility apps right um there's not a lot of onboarding and not a lot of emotion there's not a lot of like you know like a fitness app or some of these other apps you know that you you want to get kind of deep into the psyche of people um you know we we've done so many ab tests

12:20

on price free trials and this is what we've landed on right now this makes the most uh perth 1000k uh you know users at this point uh 59 lifetime and 39 either with a trial simple paywall uh lifetime i don't know if people do lifetimes but literally all of our is lifetime like they work so well right now yeah people don't like these subscriptions our bible app what i show you we tried subscriptions we get support all the time this is hey this is not a subscription right

12:51

i think this subscription is really there's something going on there uh that you should peel back and people should look at lifetime as a as an alternative for sure so you have 60 lifetime and 40 three-day trial yearly yep okay a little different from the screenshot but the screenshot showing some other oh i'm sorry yeah that's yeah yeah yeah my bad yep yep that was just a screenshot misprint sorry about that yeah 159 39 yes yes yes yep love um and then uh the business real scale

13:22

before yeah this is just reiterating some you know right now we're at trajectory of about 110k mrr or 1 million plus um that's projected by the end of the year um based on all those stats 10k installs a week 50 50 paid six percent sold purchase i mean this is the formula right here right i mean this is maybe the money slide a little bit where shoot for this, and you'll probably get a, in addition to that 1K, 1.3K for 1,000 users, and that's how …

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: soft-paywall, lifetime-plan, free-trial, price-test