Fitbit to Apple Health Sync · B2C · Fitbit sync utility
Offer $59.99 lifetime or $39.99/year with a 3-day trial on a closable paywall
~6% of installs buy; best revenue per 1,000 users of the variants tested
What they did
What happened
In their words
How He Built an $800K ARR App Using Simple Strategies
i get to learn from everybody and the guests too all right hey chris is super cool oh sophia she's my she's my uh she's awesome the lady at she's my customer support at adaptie they're an amazing company yeah okay well she's spying in on you all right chris back to you uh yeah so this is uh the 50 10 that we've seen some major growth um and i don't i can tell you
why we've seen some major growth in the last three months but uh it's been it's been great and you'll see some some bigger numbers than uh we started with so um the monetization works because it's we really we've tried to keep it so simple with this app it's a utility app i think you got to keep simple utility apps right um there's not a lot of onboarding and not a lot of emotion there's not a lot of like you know like a fitness app or some of these other apps you know that you you want to get kind of deep into the psyche of people um you know we we've done so many ab tests
on price free trials and this is what we've landed on right now this makes the most uh perth 1000k uh you know users at this point uh 59 lifetime and 39 either with a trial simple paywall uh lifetime i don't know if people do lifetimes but literally all of our is lifetime like they work so well right now yeah people don't like these subscriptions our bible app what i show you we tried subscriptions we get support all the time this is hey this is not a subscription right
i think this subscription is really there's something going on there uh that you should peel back and people should look at lifetime as a as an alternative for sure so you have 60 lifetime and 40 three-day trial yearly yep okay a little different from the screenshot but the screenshot showing some other oh i'm sorry yeah that's yeah yeah yeah my bad yep yep that was just a screenshot misprint sorry about that yeah 159 39 yes yes yes yep love um and then uh the business real scale
before yeah this is just reiterating some you know right now we're at trajectory of about 110k mrr or 1 million plus um that's projected by the end of the year um based on all those stats 10k installs a week 50 50 paid six percent sold purchase i mean this is the formula right here right i mean this is maybe the money slide a little bit where shoot for this, and you'll probably get a, in addition to that 1K, 1.3K for 1,000 users, and that's how …
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More from this episode
- Turn a $5.99 paid app into a free download with a subscriptionRevenue jumped from ~$200/day to ~$2,000/day overnight
- Sell lifetime access instead of subscriptions unless the app has real running costsWorks well across their apps; subscriptions drew complaints on one
- Keep installs about half organic, half paid; fund only channels returning 2-3xOn track for ~110K MRR
- Use Apple Search Ads only if the cost per install fits your numbersBest paid channel for this app; too pricey for many of their others
- Run Google and Bing search ads and feed sales back to them every nightTwo of the three main paid channels; Bing small but profitable
- Test a one-screen landing page against sending search clicks straight to the App StoreDepends on the app; no general rule
- Test lifetime prices from $4.99 up to $49.99 at fixed ad spend to find the ceiling$29.99 beat $49.99 on day-one revenue; a later $39.99 now beats $29.99
- Build quick AI-coded versions of several app ideas; keep the one that sells
- Spin off an AI Bible app for chat users who asked religious questionsSold at $29.99 lifetime with little effort; ads near break-even
- Launch with a hard paywall, one offer and no free trialOne offer gave the clearest pricing lessons
- Test with exact-keyword Apple Search Ads, then scale on MetaMeta converted even better than Apple Search Ads
- Set Meta ads to find buyers, not installs, and test videos at ~$500/dayInstall-to-purchase rose from ~6% to ~18-20%
- Title the App Store page with plain search terms and put the brand last
- Test app icons first, including wildly different versionsGuest says icons move conversion most; no numbers
- Test dropping the onboarding screens entirelyNo onboarding won in several apps; even one welcome screen hurt
- Use Adapty to change prices and paywalls without an app update
- Show one offer on the paywall with a 'view all plans' link
- Lay out paywall plans side by side instead of stacked~2 points higher conversion (guest unsure of the exact number)
- Skip paid attribution tools; use Meta's own numbers, in-house tracking and Mixpanel
- Put a hard paywall with one lifetime price on an app ranking in search
- Run Meta ads at ~$150/day for a fitness app for people 65+Nobody bought after $3-5K; buyers came from App Store search
Tags: soft-paywall, lifetime-plan, free-trial, price-test