Chatster · B2C · AI chat app
Show one offer on the paywall with a 'view all plans' link
What they did
In their words
How He Built an $800K ARR App Using Simple Strategies
… since that was the default and then just like chris said yeah it's kind of busy don't you think too much text on top what do you think chris yeah yeah i would take the top four maybe five throw all those into chat youtube and just say give me what do you things like you know and just give them the top four or five right and and you know and make sure their benefits and you know and they really hit home while we're on this paywall chris because
you like the one offer do you like the one offer and like maybe a little link that says view all plans or would you just stick with the one offer it depends on what stage you're at right view all plans is great we use that with our other chaster app it's definitely a way to kind of you know to to have people expand if they don't like it or they don't. But yeah, I mean, you know, I would do one offer. Like he's got whoever the developer has got this one lifetime, which is great. I would put that first, right? You know, I'd move that to the top personally.
Right. And then, you know, kind of, you know, and then do A-B tests on this. Like you got to like we change what we did is we went from that our first real quick on that we had the vertical right and then we went to horizontal and there was like a huge change in conversion rate like it was like two percent of some crazy number like that right just by switching the orientation right really yeah groove like the the horizontal was better than the …
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More from this episode
- Turn a $5.99 paid app into a free download with a subscriptionRevenue jumped from ~$200/day to ~$2,000/day overnight
- Sell lifetime access instead of subscriptions unless the app has real running costsWorks well across their apps; subscriptions drew complaints on one
- Offer $59.99 lifetime or $39.99/year with a 3-day trial on a closable paywall~6% of installs buy; best revenue per 1,000 users of the variants tested
- Keep installs about half organic, half paid; fund only channels returning 2-3xOn track for ~110K MRR
- Use Apple Search Ads only if the cost per install fits your numbersBest paid channel for this app; too pricey for many of their others
- Run Google and Bing search ads and feed sales back to them every nightTwo of the three main paid channels; Bing small but profitable
- Test a one-screen landing page against sending search clicks straight to the App StoreDepends on the app; no general rule
- Test lifetime prices from $4.99 up to $49.99 at fixed ad spend to find the ceiling$29.99 beat $49.99 on day-one revenue; a later $39.99 now beats $29.99
- Build quick AI-coded versions of several app ideas; keep the one that sells
- Spin off an AI Bible app for chat users who asked religious questionsSold at $29.99 lifetime with little effort; ads near break-even
- Launch with a hard paywall, one offer and no free trialOne offer gave the clearest pricing lessons
- Test with exact-keyword Apple Search Ads, then scale on MetaMeta converted even better than Apple Search Ads
- Set Meta ads to find buyers, not installs, and test videos at ~$500/dayInstall-to-purchase rose from ~6% to ~18-20%
- Title the App Store page with plain search terms and put the brand last
- Test app icons first, including wildly different versionsGuest says icons move conversion most; no numbers
- Test dropping the onboarding screens entirelyNo onboarding won in several apps; even one welcome screen hurt
- Use Adapty to change prices and paywalls without an app update
- Lay out paywall plans side by side instead of stacked~2 points higher conversion (guest unsure of the exact number)
- Skip paid attribution tools; use Meta's own numbers, in-house tracking and Mixpanel
- Put a hard paywall with one lifetime price on an app ranking in search
- Run Meta ads at ~$150/day for a fitness app for people 65+Nobody bought after $3-5K; buyers came from App Store search
Tags: one-offer, view-all-plans