GTM Sauce

Chatster · B2C · AI chat app

Show one offer on the paywall with a 'view all plans' link

Unknownpaywall

What they did

Chatster paywall shows one main offer plus a 'view all plans' link for users who want alternatives; which to use depends on stage.

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 57:14

… since that was the default and then just like chris said yeah it's kind of busy don't you think too much text on top what do you think chris yeah yeah i would take the top four maybe five throw all those into chat youtube and just say give me what do you things like you know and just give them the top four or five right and and you know and make sure their benefits and you know and they really hit home while we're on this paywall chris because

57:14

you like the one offer do you like the one offer and like maybe a little link that says view all plans or would you just stick with the one offer it depends on what stage you're at right view all plans is great we use that with our other chaster app it's definitely a way to kind of you know to to have people expand if they don't like it or they don't. But yeah, I mean, you know, I would do one offer. Like he's got whoever the developer has got this one lifetime, which is great. I would put that first, right? You know, I'd move that to the top personally.

57:47

Right. And then, you know, kind of, you know, and then do A-B tests on this. Like you got to like we change what we did is we went from that our first real quick on that we had the vertical right and then we went to horizontal and there was like a huge change in conversion rate like it was like two percent of some crazy number like that right just by switching the orientation right really yeah groove like the the horizontal was better than the …

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: one-offer, view-all-plans