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Bickster · B2C · small app studio

Test dropping the onboarding screens entirely

No onboarding won in several apps; even one welcome screen hurt

Workedonboarding

What they did

Ran tests with no onboarding at all vs a short one; even a single 'welcome, continue' screen caused big drop-off. Keep onboarding to at most ~2 screens early on; add a richer onboarding only after the concept sells to the paywall.

What happened

No onboarding performed better in several of their apps (guest allows their onboarding may have been weak).

In their words

How He Built an $800K ARR App Using Simple Strategies

Play from 30:58

… almost close to the v it's kind of a little confusing but it'll work um i like it so yeah so the hero you know all that stuff is super important very very direct right and get to the point don't get fancy you know and what people want you know simple screenshots you know screenshot message screenshot message maybe something else little but don't you know all the some of the people that do like the three screenshots in a row where they extend

30:58

And, you know, maybe later you can get all crazy like that. But, you know, in the beginning, just keep it simple and get the product out as fast as you can. Right. Love it. So, yeah, we keep it onboarding really simple. And sometimes we did a test without onboarding. Right. To see what would work. And we actually found that and we find that in a lot of apps now. I'm going to even need an onboard. It actually performs better without onboarding. Right. Well, and that could be a lack of our onboarding. maybe isn't the best, but we found that some of the onboarding just drop off rate after the first

31:34

screen. It's just crazy. And we're like, what the heck? We're just asking a simple question. Hey, welcome, continue. And they're like, ow. I'm like, what the heck? So yeah, don't do too much onboarding to contaminate the promise. It should sell up to paywall. If you can't sell them up to paywall then you know change the concept or or try a different app in my opinion right uh you know and then get into a nice onboarding that kind of increases …

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Tags: no-onboarding, drop-off