Set Meta ads to find buyers, not installs, and test videos at ~$500/day

… things, right? You know, make sure that's solid rock solid, right? That took us a while to dial that in with all the meta. There's not a good, there's not really good documentation with meta for developers to be honest. It's really bad and it's old anyways. sorry if there's any many people out there but um but we figured it out with them tried to get some videos up but anyways yeah yeah we honed it in anyways so you have you know your campaign

structure you gotta make sure that's right um you know and then it's creative like you know i mean everybody knows now it's all about the creative is your your your targeting now it helps there's no like hey i'm gonna target you know 50 year old or blah blah blah no it's your creative that tells made up meta what to target right so the creative is so so important um you know and purchase campaigns you got to go after purchases right you don't go after installs you go up to purchases yeah you gotta go and it costs a little more but you're gonna get more learn it's all about learning and then iterating right and we've gone you know from you know like six percent

conversion rates we're up to like 18 20 purchase rates installed purchase rates yeah on meta right So you've got to get the creative locked in. You've got to iterate on it. And with AI now generating creatives, there's no excuse to kind of keep trying. A buddy of mine has seen very similar, and he has the same philosophy as you, Chris. No trial. He has a couple of offers, but no trial. And he's saying like 18%, 20% just pay rate from Meta.

So a couple of other questions. Attribution for Meta? Are you just using the Meta SDK or using something else? Yeah, AEM, you know, we don't use scan or scat. Oh, God, that's I hate it. We try to avoid that at all costs. Because the cost, you know, you got to get 100 installs. It's silly. So we use the AEM, we use the Meta SDK, right? You know, for all the attribution and just set it up. And we don't even worry about the ATT prompt. Meta has solved that. They know how to

fix it. They don't need it. They don't need it. Yeah, they don't need it now, which is awesome you know it's off about you know we've measured about 15 to 20 percent installs and purchases it's off by if you look at the app store connect console because app store connect console will tell you everything coming from meta right you just can't feed that information back into meta which you know it's another problem apples itself but you know you you …