Keep installs about half organic, half paid; fund only channels returning 2-3x

… that's kind of where the value is there and how it works. Traffic engine, you know, the great thing about this app and about anybody who's been in the app business for a long time is, you know, the organic, right? You know, organic ASO used to be so easy, not so easy, but easier. Let's put that 10 years ago. Now, you know, it's really hard, right? A lot of competition for keywords, a lot of people buying ASA and putting a lot of money into apps.

Some do care about profitability. Some don't care about profitability. So, you know, competing in that market is very hard. So, you know, we're pretty grateful that we're in this position where we have a 50 percent organic, 50 percent paid. And that's what we like to keep it. That's kind of what we shoot for. We don't like to go too far, you know, on the paid route. you would like to keep like a two times three times row as on any channel anytime um while balance keeping that organic traffic at 50 you know you got to keep your paid going to keep your

organic going as we all know right uh for the most part so you know paid is super important hey chris sorry on the on this are you what what paid channels are you leveraging design for this app you know we we do a lot of uh asa this this app works great in asa right yeah it's our best app in asa for sure we don't not all of our apps work on asa because of cost are you know the area ops it's a cost perfect you know install is too high it just doesn't work right um this app it works really well uh we also do google and believe it or not we use bing

bing is i think it's a surprise channel you're not going to get a lot of volume out of it but if it makes money why not why not try it right um so those are the three main channels we'll probably experiment with meta because meta is definitely back and i'll get into that a little bit later in the slides um but uh we definitely uh those are the three main before we get into the next slides i would love to talk a little bit more about the google …