Launch with a hard paywall, one offer and no free trial

… but you know, what it doesn't prove what you just said, it doesn't prove attention doesn't prove it's on long-term and CAC, all those things that are important, right? What you have to do after this, but, but at least get, like I said, it's creative testing, make sure, you know, your thumb stop, you know, your, you know, your hook, right? All that stuff is good enough to do iterate right and to go to the next level right um i think it's

super important once again and chris when you were launching were you just launching with the hard paywall to kind of force the payment yes oh my god yeah good point you have to do a hard paywall don't do a soft paywall force people to make a decision is this worth it is your promise your marketing your app store page your screenshots your everything up to that point right if you can get them to say, yeah, this is worth it. This is worth $29, $9 to me. You've convinced me, right? Don't let them go because you know what happens, right? Like the conversion rates go,

you know, so make sure you get them to take that dollar out right there. Don't you later on, you can experiment with all that. Right. But upfront hard paywall, a hundred percent. Yeah. Well, you are, you already had a chart in the beginning of people. Remember, I remember 1% after 1% of the revenues after soft paywall close. So like you might want to do soft paywall after you get some traction but initial tests like yeah do a hard paywall chris …

… And they're like, ow. I'm like, what the heck? So yeah, don't do too much onboarding to contaminate the promise. It should sell up to paywall. If you can't sell them up to paywall then you know change the concept or or try a different app in my opinion right uh you know and then get into a nice onboarding that kind of increases things after that but don't contaminate the test right that's a great principle and it's a little bit tiny but

yeah the principle is do not let what chris is saying do not let your onboarding abandonment people dropping off contaminate a pricing test so yeah i love that yep concept yeah uh you know this is our paywall we use you know it's just probably you can see it um you know promise price anchor no trial proof social proof one offer done right and obviously you know you can once you you get an app that you like and you're trying to scale it or trying to optimize it you know trial different prices and different things but i would say in the beginning just keep it simple with these

these six things right um and uh you know try to get people to take a dollar out of their wallet Why one offer? Just keep it simple. We did a couple pricing tests too during this. We found the one offer. It was just the best to get the results we wanted. Or not the results, for learning. More learning than anything. Got it. More prices kind of like, oh. Not to get too into the weeds here, but you're doing meta right now.

Once again, if someone can tell me how to do this. but you can't like direct one person to a paywall. You don't know which creative they saw. Like all of them could go to one paywall and all of them could go to the, go to the other. So you really don't know what's working, what's not. So we just kept it simple. I love it. I love it. Yep. Personally, walk it up. This kind of goes into the, you know, into the day one ARP. It's where I did lifetime, …