Sign nearly every creator in your niche before running paid ads

… are starting to become like this huge trend. The apps always seem to be kind of lagging behind e-commerce and health and just like the supplement D2C space. What was your approach to making your app better than the stuff in the market? Because I noticed this as well. Like I went on the app store and I was searching like peptides and all the apps back in January or December, like you said, were not very good or that none of them had high revenue.

So what was the difference? Like how did you make 100K when everyone else wasn't really doing very well? Yeah. And to kind of just expand on what you said at the beginning as well. So like GLPs are just weight loss drugs and peptides can be for recovery and serve a ton of different purposes, which gives us more to market, if that makes sense. You know, what I did was I looked at all these successful GLP apps. None of them are doing influencer marketing. They're only running ads. And so I didn't want to start running ads until we had winners. So what I did is I did a lot of research on a lot of successful apps that came out this year, like CalAI, Quitter, and all of them really focus on their influencer marketing.

So I went and found pretty much every peptide creator in the space. I mean, there's not pretty much everyone who's making like consistent videos about peptides works for PepAI or works with us. And so I went and got every single one of them to post about PepAI. And then that just blew up. First month, we did $30,000 in revenue. Second month, we did $50,000. And this month, we're on pace for $80,000. The influencer marketing has been key. And we just started running our ads this month. And all I've done is taken our winners, so all the ones that performed really well on TikTok and Instagram, put it on meta ads.

And now that's skyrocketing as well. How profitable are ads that you just like copy paste over from organic? You know, there was some trial and error at the beginning. Some of them we tried like giving scripts to people, trying to kind of copy what worked for some of these GLP apps. And those ones failed. So what we did is, you know, we lost some money on that. But then once we took our winners, those ones performed really well. From what I've …