GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Give creators scripts copied from competitors' ads and run them as ads

Lost money; replaced by organic winners

Failedpaid-socialugc-creators

What they did

Early on, gave creators scripts imitating ads that worked for GLP-1 apps and ran them as paid ads.

What happened

Those ads failed and lost money; replaced by organic winners.

In their words

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Play from 6:33

… PepAI or works with us. And so I went and got every single one of them to post about PepAI. And then that just blew up. First month, we did $30,000 in revenue. Second month, we did $50,000. And this month, we're on pace for $80,000. The influencer marketing has been key. And we just started running our ads this month. And all I've done is taken our winners, so all the ones that performed really well on TikTok and Instagram, put it on meta ads.

6:33

And now that's skyrocketing as well. How profitable are ads that you just like copy paste over from organic? You know, there was some trial and error at the beginning. Some of them we tried like giving scripts to people, trying to kind of copy what worked for some of these GLP apps. And those ones failed. So what we did is, you know, we lost some money on that. But then once we took our winners, those ones performed really well. From what I've heard is if your cost per download is under $5, you're usually doing pretty good. And ours is around $2.50.

7:03

We just keep increasing our budget every week and pushing those ones that are winners. And it's been paying off. $2.50 per download. Yeah, that does sound really good. And then what is the like spend per day on that? In total, probably right now, we're probably spending $400 in total a day right now. And that's not even including Apple search ads. We probably spend another $150 with Apple search ads. For Meta though, I mean, we want to up the …

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Tags: meta, creative, scripts, copy-competitors