Pep AI · B2C · peptide and GLP-1 tracker
Post educational slideshows that end with the app as the tracking tool
Beat talking-head videos, per the guest; no numbers
What they did
What happened
In their words
Cedric Roberge - I speedran an ai app to $100k in 70 days.
… that's where we can be like, you know, based on our deal wasn't as super profitable. So we're willing to keep working with you at this lower price. And that's kind of how we track everything and make sure everything stays profitable. This woman is just like walking down the street, talking to the camera. Is that the main format that you guys are doing? Or are there other like, because talking head seems like it's very like high trust, I imagine.
But then I don't think she really showed the app, did she? She does at the end. But you know, that's not really even what performs the best. What I've noticed performs really well is videos like this, which I'll show you. It's a slideshow. But these slideshows, they like go through and talk about these important things while taking peptides and GLPs and then how the app you can, you know, use the app to track all of that together. And this is Ethan, who's Ethan's probably our top performer. You know, he's his videos all get tons of views.
I don't even know if he really talks about Pep AI in it, but he just puts like Pep AI, Apple plus Android. I think the fifth slide there was like apps that I used to track. Could you go to that fifth slide again? So the first slide is just most important things to do on Reda. And then it's like prioritize protein, water and electrolytes, and then work out three to five times a week. Low intensity cardio is the fourth slide. And then here's the CTA tracking your progress. Pep AI makes it easier to track. That's like super simple.
But this is an influencer, right? Like he's actually like fitness creator. Yeah, he's got a ton of followers. He's very known in the peptide like community. Very trusted. He converts really well. And then we also do some like videos that are kind of funny. Like this, this guy's name is Moose. He's his videos are mostly jokes where he talks about like his friends taking too much of a peptide and not feeling the best or getting too, not as much, …
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More from this episode
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Remove or simplify features nobody uses
- Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Tell creators about each new feature as a reason to postCreators all want to post about new features
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Review each new creator's first video before it goes liveA few redos; most videos were fine
- Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Repost as many creator videos as possible on the brand account
- Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend
Tags: tiktok, instagram, slideshow, format, talking-head