GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Post educational slideshows that end with the app as the tracking tool

Beat talking-head videos, per the guest; no numbers

Workedinfluencer

What they did

Slideshow format: e.g. 'most important things to do on [peptide]' -> prioritize protein, water/electrolytes, work out 3-5x/week, low-intensity cardio -> final slide 'tracking your progress: Pep AI makes it easier to track', with 'Pep AI, Apple + Android' text. Top performer (creator Ethan) uses this.

What happened

Guest says slideshows perform better than talking-head creator videos; no numbers.

In their words

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Play from 9:45

… that's where we can be like, you know, based on our deal wasn't as super profitable. So we're willing to keep working with you at this lower price. And that's kind of how we track everything and make sure everything stays profitable. This woman is just like walking down the street, talking to the camera. Is that the main format that you guys are doing? Or are there other like, because talking head seems like it's very like high trust, I imagine.

9:45

But then I don't think she really showed the app, did she? She does at the end. But you know, that's not really even what performs the best. What I've noticed performs really well is videos like this, which I'll show you. It's a slideshow. But these slideshows, they like go through and talk about these important things while taking peptides and GLPs and then how the app you can, you know, use the app to track all of that together. And this is Ethan, who's Ethan's probably our top performer. You know, he's his videos all get tons of views.

10:15

I don't even know if he really talks about Pep AI in it, but he just puts like Pep AI, Apple plus Android. I think the fifth slide there was like apps that I used to track. Could you go to that fifth slide again? So the first slide is just most important things to do on Reda. And then it's like prioritize protein, water and electrolytes, and then work out three to five times a week. Low intensity cardio is the fourth slide. And then here's the CTA tracking your progress. Pep AI makes it easier to track. That's like super simple.

10:46

But this is an influencer, right? Like he's actually like fitness creator. Yeah, he's got a ton of followers. He's very known in the peptide like community. Very trusted. He converts really well. And then we also do some like videos that are kind of funny. Like this, this guy's name is Moose. He's his videos are mostly jokes where he talks about like his friends taking too much of a peptide and not feeling the best or getting too, not as much, …

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Tags: tiktok, instagram, slideshow, format, talking-head