Give under-25s a short onboarding and older users a longer one

… of, oh yeah, I do. I do need like this thing. Or is it like a pretty easy sell? Do you feel like there's not like a ton of like persuasion or like convincing? It's a pretty easy sell. But also the thing that is really interesting is I would say like for onboarding, it, it varies for, for the ages. So over 50% of our users, more like 60% are over the age of 25. What we have noticed is that people under the age of 25 are less likely to purchase.

And they're more likely to stop the onboarding if it's really long, because they're just bored of it and they just want to get through it all. So what we've done is set up our onboarding specifically where like, if you're under the age of 25, the onboarding is really short. We just show you the key points of the app, quick things you need to know, you know, disclaimers, things you need to accept, and then get you in there as fast as we can. For the people older, we give them a longer onboarding and really talk about nutrition and tracking, you know, your food and your water and your sleep and things like that that are really important. And we've noticed that works really well for people over the age of 25.

And so it's kind of, it's different for, for everyone. But I think there is that point where like, people know when they're taking them like, oh, nutrition and stuff is important. But then when we're in their face, kind of like, this is really important, we're going to make you a full nutrition plan, where you put in your like, you know, your height, your weight, all this stuff. And then this is our recommended, you know, calories, you should be …